Responsibilities

• Develop and execute the UK & IR marketing strategy aligned with global brand frameworks and regional priorities,ensuring local relevance and consumer-first execution.
• Lead integrated marketing campaigns across paid,owned,and earned channels,driving awareness,consideration,and conversion among target consumer segments.
• Champion London as a global brand city,delivering high-impact activations and partnerships that reinforce Dr. Martens’ positioning in Alternative Craft and premium footwear.
• Manage and optimise the marketing budget to maximise ROI,balancing brand-building and performance marketing activities within agreed guardrails.
• Leverage consumer and market insights to inform marketing decisions,ensuring strategies are data-driven and grounded in consumer behaviour.
• Collaborate cross-functionally with E-commerce,DTC,Wholesale,Global brand function and Merchandising teams to ensure consistent brand storytelling and activation across all channels.
• Drive digital-first marketing execution,including paid media,social,influencer,and CRM initiatives,to increase engagement and purchase frequency.
• Ensure best-in-class retail marketing activations,including visual merchandising,in-store storytelling,and local partnerships.
• Monitor and report on marketing performance,linking activity to strategic KPIs such as brand awareness,consideration,brand equity,NPS,conversion,and new customer acquisition.
• Lead,coach,and develop the UK marketing team,fostering a culture of creativity,accountability,and consumer obsession.

Requirements

• Consumer-Centric Mindset – Deep understanding of consumer behaviour and ability to translate insights into impactful marketing strategies.
• Strategic Leadership – Proven ability to design and deliver marketing strategies that balance brand building with commercial performance.
• Digital Expertise – Strong experience in digital marketing,paid media,social,influencer engagement,and CRM.
• Commercial Acumen – Ability to link marketing activity to business KPIs,manage budgets,and optimise ROI.
• Brand Storytelling – Skilled in creating compelling narratives that reinforce premium positioning and resonate with diverse audiences.
• Data-Driven Decision Making – Proficiency in using analytics and insights to inform strategy and measure impact.
• Collaboration & Influence – Ability to engage and align stakeholders across functions and markets.
• Agility & Innovation – Comfortable testing,learning,and adapting strategies in a fast-paced environment.
• Leadership & Team Development – Experience in building and motivating high-performing teams.
• Local Language Skills – Fluency in English

Preferred

• additional European languages advantageous

Benefits

• Hybrid working- 3 days in office
• Welcome to the family free pair of Docs
• 65% off all Docs