Senior Marketing Manager – Commercial Solar at Project Better Energy | Hyde, Tameside, UK | £55K/yr – £65K/yr

Project Better Energy

Senior Marketing Manager – Commercial Solar

Hyde, Tameside, UK (Hybrid)

£55K/yr – £65K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end demand generation for commercial and industrial solar, balancing long sales cycles with multi-channel campaigns and tight sales-team collaboration.

Ownership: End-to-end C&I solar demand gen strategy across channels and campaigns.
Messaging & Enablement: Translate technical solar propositions into commercial messaging and develop sales enablement content.
Measurement: Track attribution and pipeline conversion to optimize targeting, messaging, and spend.

Job Description

Responsibilities

Own end-to-end C&I solar demand generation strategy.
Manage demand generation channels, campaign execution and performance evaluation.
Develop and deliver marketing strategies for commercial solar retrofit and new-build projects.
Plan and execute integrated, multi-channel campaigns aligned to long sales cycles.
Work closely with sales teams (Photon Energy / EG Solar) to align targeting and messaging.
Translate technical solar propositions into compelling commercial messaging.
Develop sales enablement content to support the C&I buyer journey.
Position the commercial solar brand consistently across the market.
Deliver campaigns end-to-end (brief, build, launch, optimise).
Track performance, attribution and pipeline conversion with marketing teams.
Use market and customer insights to refine targeting, messaging and spend.
Collaborate across the B2B marketing team on strategic initiatives.

Requirements

Minimum 7+ years’ experience in B2B marketing.
Strong B2B marketing experience within commercial or industrial sectors.
Experience managing full customer journey and sales pipeline for high-value solutions.
Proven success in lead generation and pipeline development.
Knowledge of commercial solar or high-capex technical sales environments (e.g. retrofit, kWp, DNO, MCS).

Benefits

Employee Assistance Programme (EAP) – Confidential support for your wellbeing, including counselling and financial advice.
MetLife GP24 – Medical support anytime, anywhere.
Exclusive Discount Platform (PowerPerks) – Save on retail, travel, entertainment, and more.
Cycle to Work Scheme – Stay fit and reduce your carbon footprint while saving on a new bike.
Learning Management System (LMS) – Access tools and training to support your career progression and personal development.
Apprenticeship Programmes – Open to all employees looking to upskill or retrain, with tailored pathways to support your long-term development.
Pension Salary Exchange Pension scheme – Investing in your future with a solid retirement plan.