Senior Manager, Retail Media at OMD | London, UK

OMD

Senior Manager, Retail Media

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive EU retail media success by owning cross-market campaign strategy, attribution, and retailer partnerships that move volume through innovative, data-driven activation.

Campaign & Attribution: own end-to-end EU campaigns with closed-loop measurement and retailer/QT platforms to lift sales and prove ROI.
Channel & Collaboration: coordinate multi-channel activations (Criteo, Citrus, DSPs, Meta) for Bacardi brands across UK and major EU markets from London.

Job Description

Responsibilities

Lead campaign outputs across key European markets
Drive incremental sales growth through closed-loop attribution and innovative Retail Media strategies
Work across leading Bacardi brands, partnering with major retailers and quick commerce platforms
Campaigns activated through platforms including Criteo, Citrus, DSPs, and Meta
Operate across markets including the UK, Italy, France, Spain, and Germany
Central London hub

Requirements

Hands-on experience managing Retail Media campaigns across EU markets
Experience with platforms such as Criteo and Citrus
Knowledge of DV360 and Meta (bonus)
Understanding of the Retail Media ecosystem, publisher offerings, and the Quick Commerce landscape
Highly organised, commercially minded, confident managing budgets, finance reconciliation, campaign reporting, and client communications
Comfortable in a fast-paced agency environment
Strong communication skills with fluent written and spoken English

Preferred

Knowledge of DV360 and Meta
Experience across EU markets including UK, Italy, France, Spain, Germany (bonus)
Experience with Retail Media platforms such as DV360 and Meta (bonus)
Mentoring junior team members, leadership experience (optional)

OMD

3.6 Glassdoor

OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries.At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2025 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.

Founded in 1996

New York, New York, USA

4.2K employees (1,415 in marketing)

www.omd.com

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