Senior Insight Executive

Bradford, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Turn data into business growth by turning customer and campaign insights into action, own platform adoption (MoreViu) and cross‑team storytelling that guides media planning and retail strategy.

  • Turn customer and campaign data into actionable insights that shape brand strategy and marketing investment.
  • Help leading brands make smarter, data-driven marketing decisions using Morrisons customer insights.
  • Become the subject matter expert for MoreViu, driving its adoption across the business.

Job Description

Turn data into business growth by turning customer and campaign insights into action, own platform adoption (MoreViu) and cross‑team storytelling that guides media planning and retail strategy.

  • Turn customer and campaign data into actionable insights that shape brand strategy and marketing investment.
  • Help leading brands make smarter, data-driven marketing decisions using Morrisons customer insights.
  • Become the subject matter expert for MoreViu, Morrisons' customer insight platform, driving its adoption across the business.
  • Deliver insight-led recommendations that identify growth opportunities and improve campaign performance.
  • Support strategic planning by uncovering customer trends, behaviours, and opportunities.
  • Showcase the value of Morrisons Media Group through impactful analysis and compelling client insights.
  • Work closely with internal teams and brands to influence planning with customer and campaign data.
  • Drive innovation by expanding MMG's insight capabilities and embedding data into decision-making
  • Use consumer, sales and campaign data to generate actionable insight that informs media planning, demonstrates campaign effectiveness and identifies future opportunities for brand growth.
  • Partner with colleagues across Connected Media and Client Services to provide insight that supports commercial conversations, audience planning and the development of retail media propositions.
SMG logo

SMG

We’re the original pioneers in connected commerce marketing. Since 2008, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers. We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns that connect with people where it matters. We create seamless and personalised shopping experiences. Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth.Time after time, we change the game. SMG is home to a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. We constantly push ourselves, our tech and our industry to discover innovative new ways to connect, sell and grow.Our brilliant people are the ones who make change happen. Straight-talking, fiercely driven, and with a thirst for challenging the status quo, we’re united in spirit and culture. Positively disrupting retail and creating campaigns with impact, we’re taking everyone with us on extraordinary adventures in connected commerce.

Founded in 2016
London, England, GBR
621 employees (71 in marketing)

Traffic Signals

Monthly Visitors
20.2K
Traffic Source Mix
Search
33.3%
Direct
48.1%
Referral
9.3%
Social
7.8%
Paid
1.2%

Headcount Trend

Current headcount: ~621

Marketing Team

Marketing Team Size
53 (9% of company)
Marketing Roles Posted (Last 30 Days)
17

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