Responsibilities

• Define the BFSI go-to-market marketing strategy including long-term vision, value propositions, audience priorities and growth opportunities
• Translate market and client insights into actionable marketing plans informed by trends, buyer priorities and competitive activity
• Develop differentiated industry positioning and narratives that align EPAM’s offerings with client challenges and market opportunities
• Partner with business and sales leadership to align marketing objectives and scorecards with business growth targets
• Drive pipeline and sales acceleration through integrated programmes that support strategic accounts, large deals and cross-sell opportunities
• Shape and activate the BFSI portfolio by identifying priority offerings and orchestrating launch plans
• Lead integrated go-to-market programmes across thought leadership, campaigns, ABM, digital and events
• Build joint activations with alliance partners to maximise ecosystem opportunities in marketing and demand generation
• Create C-level sales enablement assets, playbooks and thought leadership to strengthen EPAM’s position in the market
• Establish a data-driven approach to performance measurement, campaign optimisation and return on marketing investment

Requirements

• 10+ years of experience in B2B go-to-market, industry or solutions marketing within technology services, consulting or similar environments
• Strong experience in the Banking, Financial Services or Insurance industry with understanding of market dynamics, regulatory landscape and digital transformation priorities
• Proven ability to turn business strategy into actionable marketing plans and measurable programmes
• Track record in developing positioning, value propositions and industry-relevant messaging for complex offerings
• Experience orchestrating integrated programmes involving content, thought leadership, ABM, digital, events and partnerships
• Strong executive presence with ability to act as a trusted advisor to senior business, sales and client stakeholders
• Ability to manage cross-functional teams in a global matrix and influence without direct authority
• Understanding of technology ecosystems including hyperscalers, ISVs and strategic partners
• Strategic mindset combined with strong execution skills and data-driven decision-making
• Excellent communication, presentation and stakeholder engagement skills

Benefits

• EPAM Employee Stock Purchase Plan (ESPP)
• Protection benefits including life assurance, income protection and critical illness cover
• Private medical insurance and dental care
• Employee Assistance Program
• Competitive group pension plan
• Cyclescheme, Techscheme and season ticket loans
• Various perks such as free Wednesday lunch in-office, on-site massages and regular social events
• Learning and development opportunities including in-house training and coaching, professional certifications, and courses
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program