Responsibilities

• Own and design loyalty incentive strategies designed to capture share of wallet and drive incremental bookings and repeat from loyalty members across core Expedia Group brands.
• Manage a multi-million-dollar budget - leading annual, quarterly, and campaign-level forecasting and business casing to deliver against commercial objectives and brand-specific targets.
• Align and communicate strategy, plans, and results to senior leadership across Traveler Engagement and Loyalty, Brand Business Operations, and other Expedia Group teams, turning complex data into clear narratives and recommendations.
• Act as CRM business lead on select cross-functional initiatives, shaping problem statements, defining priorities based on impact and feasibility, and ensuring alignment to business strategies, readiness, and traveler experience.
• Define and implement data-driven strategies to enhance loyalty incentive campaigns, balancing large scale with audience segmentation and targeting to maximise commercial impact. Leverage experimentation, performance analysis, and scaled adoption of modelling and machine learning to continuously improve performance and grow impact.
• Define CRM channel strategy and tactics (across email, push, in-product placements) for key target segments and ensure a cohesive E2E traveler experience from briefing through sign-off and launch.
• Lead end-to-end campaign development for CRM placements and incentives, in close collaboration with cross-functional teams, including Creative, Production, Capabilities, Finance and Analytics.

Requirements

• 8+ years’ experience in a marketing or commercial role, preferably in the e-commerce and/or online marketing space, and/or with meaningful exposure to lifecycle CRM and loyalty incentives
• Proficient at structuring complex or broad problems to develop marketing strategies, applying systems thinking to develop sustainable solutions that can expand beyond your immediate remit
• Excellent analytical skills and mindset, with a proven ability to define marketing strategies supported by machine learning models, data and experimentation
• Skilled at building relationships and influencing stakeholders at all levels, with a track record of driving delivery through cross-functional teams
• Demonstratable ability to balance big picture thinking with strong attention to detail when managing complex, time-sensitive projects
• Strong business and commercial acumen, with expertise in budget management and ROI assessment
• Operate as a highly independent, influential individual contributor who leads complex initiatives, shapes strategy, and mentors others
• Bachelor\'s or Master’s degree in Marketing, Business, Economics a plus
• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus

Preferred

• Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus
• Bachelor\'s or Master’s degree in Marketing, Business, Economics a plus
• Proficient at structuring complex or broad problems to develop marketing strategies, applying systems thinking to develop sustainable solutions that can expand beyond your immediate remit

Benefits

• full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
• medical/dental/vision, paid time off, and an Employee Assistance Program.
• wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent ( IATAN ) membership