Senior Events Marketing Manager (5 Month FTC) at The Hearst Corporation | London, UK

Senior Events Marketing Manager (5 Month FTC)

London, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own integrated event marketing that drives ticket sales, audience growth, and brand loyalty across Hearst UK’s portfolio, with data driven optimization and CRM led segmentation.

Own audience targeting, messaging, and multi channel campaigns to maximise registrations and engagement.
Lead CRM, segmentation, and real time optimization to improve ticket sales and attendee retention.
Collaborate across editorial, design, and commercial teams to align branding and drive measurable ROI.

Job Description

Develop and deliver integrated marketing strategies for Hearst UK’s event portfolio.
Define target audiences, positioning, and messaging to maximise reach and engagement.
Manage marketing budgets and report on ROI.
Execute multi-channel marketing campaigns including email, social, digital advertising, partnerships and design.
Create engaging copy and marketing assets aligned with brand voice and event objectives.
Manage timelines, agencies, and internal stakeholders to ensure seamless delivery.
Use data-driven insights to grow event audiences and nurture long-term brand loyalty.
Oversee CRM and segmentation strategies to drive ticket sales and registrations.
Monitor campaign performance and optimise in real time.
Work closely with editorial, design, and commercial teams to align messaging and branding.