Own the ecommerce trading and site optimization, turning GA4 data into on-site improvements and aligning with merchandising, marketing, and product teams to lift AOV, CVR, and revenue across territories.

• Website Management and Optimisation: oversee daily site operations including search, merchandising, XO recommended zones, and Contentful page optimisations.
• Manage banner changes, PLP builds, and other site updates.
• Trading Strategy Development and Execution: collaborate with senior leadership to plan, build, and execute the trading strategy for external and own brands.
• Focus on supporting revenue delivery by optimising AOV and CVR.
• Trade and Promotional Calendar Management: manage the trade and promotional calendar with marketing and buying teams to execute campaigns and meet objectives.
• Data Analysis and Reporting: use GA4 data to generate detailed stakeholder reports with actionable insights on CVR, AOV, and bounce rate.
• Own key reporting streams, providing updates to the senior leadership team.
• Website Optimisation via Data and Tools: analyse performance using GA4, XO, and other tools, and provide site optimisation solutions.
• Collaborate with the development team to implement technical initiatives that enhance the customer experience and journey.
• Google Tag Manager (GTM) Management: be hands-on in GTM, including uploading, deploying, or removing tags.