Senior Director, Brand and Content Marketing

London, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Lead regional Paramount+ marketing across EMEA, translating audience insight into a cohesive strategy, guiding cross‑functional execution, and optimizing campaigns to grow awareness, subscriptions, and brand resonance.

  • Own regional marketing strategy and cross‑functional collaboration across Social, PR, Partnerships, Lifecycle, and Performance.
  • Direct and develop a Content Marketing team, delivering locally relevant title strategies while aligning with global brand principles.
  • Measure impact, optimize spend, and share actionable insights to improve ROI and regional performance.

Job Description

Lead regional Paramount+ marketing across EMEA, translating audience insight into a cohesive strategy, guiding cross‑functional execution, and optimizing campaigns to grow awareness, subscriptions, and brand resonance.

  • Marketing leadership – Contribute to the EMEA Marketing senior leadership team, improving ways of working and supporting effective collaboration across the function.
  • People leadership – Lead and support a team of marketing professionals, creating an inclusive environment that values trust, accountability, learning, and shared success.
  • Marketing strategy – Partner with the VP, Brand & Content Marketing – EMEA to develop and deliver regional strategies informed by audience insight, market dynamics, and performance data.
  • Marketing planning – Work with the VP, Media – EMEA to translate strategy into a clear, full‑funnel, multi‑market communications plan that connects activity across channels and markets.
  • Campaign development – Set clear, insight‑led campaign direction that enables creative and media teams to deliver relevant, engaging work that builds awareness, consideration, and subscription intent.
  • Creative excellence – Support consistent, high‑quality storytelling across campaigns, encouraging innovation and thoughtful use of both established and emerging channels.
  • Local originals – Lead the Content Marketing team in developing locally relevant title strategies and creative, while providing guidance that aligns with global brand principles.
  • Brand stewardship – Maintain clear and consistent Paramount+ brand positioning across all consumer touchpoints, adapting global strategy to resonate locally.
  • Regional collaboration – Support localisation and efficiency across markets by sharing insight, improving processes, and responding to regional audience and cultural differences.
  • Cross‑functional working – Act as a connector across EMEA brand and title marketing, partnering closely with Social, PR, Partnerships, Lifecycle, Performance, and other teams.
Paramount logo

Paramount

3.7 Glassdoor

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Founded in 2021
Los Angeles, California, USA
1.3K employees (548 in marketing)
68% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$116.4K
Traffic Source Mix
Search
28.2%
Direct
52.9%
Referral
12.2%
Social
6%
Paid
0.4%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
348 (27% of company)
Median Career Experience
12 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
8

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