K V Manufacturing Ltd

Senior Digital Marketing & Ecommerce Executive

Burgess Hill, Brighton and Hove, UK (On-site)

Salary Not AvailableSenior Level3+ years expPermanent

Posted 5 weeks ago

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Job Summary

Own multi-channel digital marketing and ecommerce performance for B2C and B2B, from strategy to execution, with direct team ownership and weekly performance reviews.

  • Growth ownership: Plan and optimise SEO, PPC, paid social, email, affiliates, PR, and organic channels to lift traffic, conversions, and AOV.
  • People and process: Lead 2 direct reports and a teammate focused on affiliates and PR, ensuring brand consistency and cross-team collaboration.
  • Measurement: Use GA4, Google Ads, Klaviyo, and related tools to report weekly to senior leaders and drive CRO improvements.

Job Description

Responsibilities

  • Develop and implement digital marketing strategies to support business growth and revenue targets.
  • Supervise 2 team members in B2C E-commerce business and provide E-commerce support to B2B team.
  • Review and approve marketing activity, content, campaigns, and website updates produced by team members.
  • Plan, coordinate, and optimise multi-channel marketing campaigns carried out by the team across SEO, PPC, paid social, email marketing, affiliate marketing, PR, and organic social media.
  • Continuously improve B2C and B2B ecommerce performance, including website traffic, conversion rates, customer acquisition, and average order value.
  • Oversee Google Ads and paid social campaigns, monitoring performance and identifying opportunities for improvement.
  • Lead SEO strategy, including keyword research, competitor analysis, content planning, and ongoing optimisation.
  • Review and approve email marketing campaigns and work with the member to implement automations through platforms Klaviyo.
  • Monitor and provide update weekly on campaign performance, providing insights and recommendations to senior management.
  • Supervise a team member who is responsible for affiliate partnerships and analyse PR activity to maximise return on investment.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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