Responsibilities

• Own demand generation strategy and performance across global sales segments (North America and EMEA), driving core KPIs: target account engagement, intent progression, and pipeline generation.
• Directly manage and develop a Demand Generation Manager, setting priorities, reviewing campaign performance, and coaching toward pipeline outcomes.
• Plan, execute, and optimise integrated demand generation campaigns across regions, adapting programs to country- and segment-level nuances.
• Own strategy across channels including paid media (Google, LinkedIn, Reddit, programmatic), events, media partnerships, email, SEO/AEO, and outbound prospecting support.
• Partner very closely with ABM, automation & sales enablement functions to deliver pipeline
• Serve as a key strategic partner between sales and marketing leadership, translating field insights and campaign data into program-level recommendations.
• Establish and lead a structured testing agenda across the team, sharing insights that inform broader marketing strategy.
• Partner with marketing operations to ensure accurate tracking, attribution, and reporting across regions.
• Regularly report on regional and global program performance to marketing and sales leadership.

Requirements

• 8+ years' experience in B2B demand generation, performance marketing, or growth marketing, including experience managing or mentoring others.
• B2B Enterprise sales motion experience, in particular working on ABM campaigns that have taken accounts from net new to closed won. Experience with Named Account Lists and Look-Alike lists is highly desirable.
• Proven track record delivering pipeline through integrated programs across multiple regions or markets (North America and EMEA strongly preferred).
• Deep understanding of demand strategy across paid media, events, SEO/AEO, and outbound marketing support, particularly as it impacts all stages of the sales funnel.
• Strong commercial mindset with a clear understanding of how marketing influences deal progression and revenue outcomes across a global funnel.
• Hands-on experience with Salesforce and Marketo (or similar automation platforms).
• Strong analytical and testing mindset, with the ability to interpret marketing data, share performance results, and influence action across a cross-functional, cross-regional team.
• Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks.

Preferred

• Experience in fintech, SaaS, or embedded payments.
• Familiarity with platforms like Demandbase, Google Ads, GA4.
• Experience with GTM automation and AI marketing technologies.

Benefits

• Premium Private Medical and Dental coverage
• Generous time off program with additional “Floating Holiday days”
• Retirement savings program with company contribution
• Equity in a publicly-traded company and an Employee Stock Purchase Program
• Monthly stipend to support our remote work model
• Annual development stipend to support our people's growth and development
• Family-forming benefits and up to 20 weeks of Parental Leave
• Wellbeing programs i.e. Modern Health, HealthKick and much more…