Responsibilities

• Develop integrated content strategies and comprehensive creative briefs that define clear messaging, target audiences, channel orchestration, and measurement frameworks.
• Define customer lifecycle hypotheses, cohort strategies, and test-and-learn roadmaps to optimise performance across all marketing funnel stages.
• Champion bold, customer-centric creative work while maintaining absolute brand consistency across multiple European markets.
• Synthesize customer, business, and media insights into actionable communication plans with clear objectives and deliverables.
• Establish campaign success metrics and KPIs focused on customer acquisition, engagement, and retention, partnering with analytics teams to track and interpret results.
• Collaborate with channel leads and priority owners to align campaign objectives, audience targeting, and measurement frameworks across paid and owned channels.
• Translate high-level strategic direction into clear, execution-ready briefs for delivery teams, ensuring project scope and performance goals are unambiguous before handoff.
• Lead post-launch performance reviews to turn campaign data into actionable creative optimisations and scalable messaging systems.
• Partner with Creative Delivery teams on production timelines and feasibility while maintaining accountability for the campaign's ultimate business impact.

Requirements

• 7+ years of experience leading integrated consumer marketing strategies and managing multi-channel campaigns within a fast-paced agency or brand environment.
• A strong background working alongside creative teams with a deep appreciation for, and understanding of, high-quality creative work.
• Experience managing multi-marketplace campaigns and guiding cross-functional teams within a global or regional matrix.
• Strong familiarity with marketing measurement frameworks and using data to guide campaign decisions and optimisation.
• A proactive self-starter who is comfortable building new frameworks, processes, and campaign models from scratch.

Preferred

• Deep knowledge of how creative assets must flex across different formats and specific paid vs. owned channels.
• Experience building structured test-and-learn agendas and scaling successful modular campaign constructs across diverse markets.
• Excellent verbal and written communication skills with comfort navigating and presenting campaign performance to senior leadership.