Responsibilities

• Own the brand plan end to end, translating brand strategy into an integrated calendar of campaigns, moments, and always-on activity, and holding the through-line so every output ladders back to a single, coherent brand story.
• Jointly manage the campaign development process with the Creative Director, shaping opportunities, developing briefs, reviewing work collaboratively and ensuring every campaign balances commercial objectives with creative ambition.
• Own campaign production from planning through delivery, managing timelines, budgets, agencies and external production partners to deliver exceptional work efficiently.
• Partner with the Creative Director to develop inspiring creative briefs that provide strategic clarity while creating space for creative excellence.
• Guard brand consistency across all channels, markets, and partners, owning our guidelines, tone of voice, and messaging framework so Ocean Bottle feels unmistakably like itself everywhere it shows up.
• Turn our impact into brand-building storytelling that earns attention rather than just reporting numbers.
• Manage brand and campaign budgets, agencies, and external partners, keeping spend accountable to outcomes.
• Track and grow brand health using the data to sharpen what we do next.
• Collaborate across Growth, NPD, and Sales to make sure the brand shows up consistently across our commercial channels, with particular focus on D2C and Retail.

Requirements

• 8+ years experience in brand management, ideally within a fast-growing consumer or lifestyle brand, with a track record of taking campaigns from strategy to execution.
• Strong strategic thinking with commercial rigour and excellent campaign planning capabilities - you can protect the idea and defend the numbers.
• Outstanding project and production management skills, comfortable juggling multiple workstreams, partners, stakeholders and delivery timelines.
• Hands-on experience marketing across commercial channels, particularly on D2C and retail, with a feel for how the brand needs to show up differently across each environment.
• Experience working in close partnership with senior creative leaders, contributing to a collaborative campaign development process where both strategic and creative excellence are equally valued.
• Ability to write inspiring briefs, facilitate productive creative conversations and provide constructive strategic feedback throughout campaign development.
• Experience managing budgets, agencies, and external partners to deliver against clear outcomes.
• Confidence with brand and marketing data, and the judgement to turn insight into decisions.
• Excellent written and verbal communication, and the ability to bring stakeholders across the business along with you.
• A genuine connection to our mission and the ocean cause.

Benefits

• Enhanced annual leave, including your birthday off and discretionary EOY leave
• Flexible working model to support our employees
• Enhanced family leave for primary and secondary caregivers
• Private Medical Insurance through Vitality
• Mental Health Support through the Spill platform
• Learning support including professional coaching through More Happi and £200 learning allowance
• Travel benefits including Cycle to Work scheme
• Team merch including your very on OB when you join and staff discount to OB product
• Supportive and (pet) friendly workspace in Shoreditch