Responsibilities

• Lead brand integration across the GTM process, shaping narratives and guardrails to ensure the Customer Value Proposition and tone of voice are expressed clearly and consistently
• Maintain and evolve brand frameworks, guidelines, and playbooks based on in-market experience, ensuring foundational brand work remains practical and connected to execution
• Use customer insight, brand tracking, and campaign performance to inform continuous improvement of brand expression, capturing and embedding learnings into future briefs and ways of working
• Support and coordinate foundational brand initiatives (including identity and CVP evolution) and act as an ongoing brand advisor across the organisation, aligning stakeholders and championing best practice through forums such as the Brand Council
• Support established GTM strategy, planning, and prioritisation frameworks
• Translate GTM campaign objectives into clear, brand-aligned briefs outlining audience, proposition, messaging guardrails, and success measures
• Coordinate the creation of post campaign analysis to help refine GTM process efficacy and results
• Partner closely with teams across Wine, Retention & Loyalty, Acquisition, Merchandising, Brand, and regional markets to enable coordinated campaign delivery
• Define sequencing, alignment, and visibility of dependencies to maintain clarity and momentum across campaign stakeholders
• Suggest improvements to campaign planning and delivery processes based on hands-on experience
• Contribute brand perspective to planning discussions while maintaining alignment between brand intent and commercial execution
• This position has no supervisory responsibilities

Requirements

• Skilled with MS office Suite (Word, Excel, PPT) and/or Google Workspaces
• Understanding of organizational goals, office procedures, policies and Employee Handbook
• Proof of eligibility to work in your country of employment (UK)
• Ability to analyze situations and implement solutions independently
• Ability to work cooperatively and establish and maintain effective work relationships while performing duties
• Ability to organize work to meet deadlines

Benefits

• A competitive salary of £50-60K pa (depending on location and experience)
• 26 days holiday and bank holidays (pro-rated for contract)
• A £300 annual personal development budget - we're passionate about supporting people to follow their dreams inside or outside of Naked
• £450 every year to treat yourself to some of our delicious wines...all in the name of research, of course (pro-rated for contract)
• We want to do our bit for the community and give everyone paid leave to volunteer
• We have Wellbeing Champions and access to mindfulness resources
• We like to surprise and delight you with lovely thoughtful gifts including Naked Wine and lots more...