Responsibilities

• Develop and lead an always-on digital marketing strategy across social media, email, websites, and a soon-to-launch mobile app
• Drive engaging, personalised content that reflects our brand values—community, value, charity, ESG, and diversity
• Shape our CRM strategy across the full customer lifecycle: acquisition, engagement, loyalty, and advocacy
• Optimise digital campaign performance through analytics, segmentation, and A/B testing
• Champion innovations in AI and emerging tools to enhance marketing efficiency and creativity
• Support our mission to be the leading community retailer by promoting programmes like Helping Hearts and Pennies
• Collaborate with internal teams and third-party agencies to deliver targeted campaigns that increase footfall, average basket value, and brand loyalty
• Manage our digital coordinator/apprentice and marketing budget

Requirements

• 5+ years of experience in digital marketing or CRM (ideally in retail)
• Proven expertise in Meta Business Suite, Google Analytics, and content tools
• Experience developing paid/organic campaigns targeting local demographics
• A strong understanding of customer journeys and multichannel engagement
• A degree (or equivalent experience) in digital media, marketing, or a related field
• Experience coaching or managing others and supporting professional growth

Benefits

• Colleague Discount 10% plus double discount on 4-weekly pay weekend in our food stores
• Pension scheme 3.3% employer contribution
• 30 days holiday (incl bank holidays) rising with length of service
• FAB furniture discount of 15%
• Enhanced maternity pay
• Enhanced redundancy pay
• Discounts and savings platform – My Staff Shop
• Wagestream
• EAP with GP Access – referrals, prescription service, GP consultations, phone and in-person counselling
• Refer A Friend Scheme