Responsibilities

• Own the strategic leadership of UK Retail Channel Marketing across Mainline and Outlet, setting seasonal priorities aligned to Global/European marketing direction and UK retail objectives.
• Define and deliver high‑impact retail activation strategies that elevate brand relevance and drive measurable outcomes across footfall, conversion and sales growth.
• Act as the strategic authority for in‑store marketing, translating cultural insight, consumer behaviour and competitor activity into scalable, commercially effective retail programmes.
• Lead cross‑functional collaboration across Brand Experience, Retail Leadership, Store Operations, Merchandising, Paid Media, Organic Social, Loyalty and PR, ensuring clear ownership and integrated execution.
• Set and communicate a clear UK retail channel vision and operating model each season, ensuring strategies are simple to execute, consistently delivered in store and adaptable to local market dynamics.
• Drive a performance‑led marketing approach, establishing KPIs and measurement frameworks to evaluate ROI, optimise investment in‑season and inform future planning.
• Manage the UK retail marketing A&P budget with strong financial discipline and focus on high‑return initiatives.
• Act as a thought partner to European and local teams, influencing upstream strategy with UK‑specific insight, best practice and learnings from execution.

Requirements

• 6+ years’ experience in retail, channel or activation‑led marketing, ideally within apparel, lifestyle, consumer goods, FMCG or other high‑volume consumer brands.
• Proven experience delivering physical retail activations that drive traffic, conversion and sales.
• A strong understanding of the UK retail landscape, with the ability to “read” the market and stay culturally connected to consumers.
• A creative approach with a commercial mindset, focused on delivering activations that convert interest into shoppers.
• Strong strategic, analytical, influencing and stakeholder‑management skills.
• Confidence working end‑to‑end, from strategy through execution, including managing agencies and external partners where needed.
• An interest in mainstream and premium fashion, music and consumer culture.
• Experience working with complex retail environments (e.g. outlets, partner‑run locations, or multi‑market set‑ups).
• Travel: Approx. 20%

Benefits

• Levi Strauss & Co. offers a total rewards package that includes base pay, paid leave, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.