Responsibilities

• Develop and deliver short- and long-term retail marketing strategies aligned to business and commercial objectives.
• Lead the planning and execution of omnichannel marketing campaigns across key brands and franchises.
• Partner with UK & Ireland retailers to design and implement tailored, high-impact campaigns that differentiate each account.
• Drive brand awareness, customer engagement, and fan acquisition through innovative marketing activations.
• Ensure all marketing initiatives are aligned with commercial goals , delivering measurable impact on sales and ROI.
• Identify consumer trends, insights, and market opportunities to inform marketing strategies.
• Analyse campaign performance and provide clear reporting, insights, and recommendations .
• Build and maintain strong relationships with internal stakeholders, retail partners, and agencies .
• Support joint business planning with key partners to drive licensing growth and revenue performance .
• Collaborate with Franchise and Creative teams to ensure brand consistency and best-in-class execution .

Requirements

• Proven experience in retail marketing , ideally within fashion, lifestyle, or consumer products
• Strong track record of delivering campaigns that drive sales (sell-in & sell-out) and brand engagement
• Experience developing retail marketing activations with measurable commercial impact
• Experience managing media campaigns and working with agencies
• Understanding of performance marketing and media planning
• Strong knowledge of digital, social, and influencer marketing
• Ability to plan, execute, and evaluate end-to-end marketing campaigns
• Strong analytical skills with the ability to turn data into actionable insights
• Proven ability to build cross-functional relationships and drive joint business goals
• Highly organised, proactive, and commercially focused

Preferred

• Experience working in a matrix organisation (preferred)