Product Marketing Manager

Dalgety Bay, Edinburgh, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the product marketing content lifecycle, from brochures and presentations to video storyboards and social content, while coordinating with Product Management and the web team to align launches and collateral with upcoming features.

  • Content and Collateral: craft and update product materials to clearly communicate features to diverse audiences.
  • Launch Readiness: support product release tasks and contribute to demos for trade shows and events.
  • Cross‑Functional Collaboration: partner with marketing, product, design, and sales to execute the product marketing strategy.

Job Description

Responsibilities

  • Content Creation and Collateral Development: Amendment and creation of product brochures, to promote VITEC products in the best light for the various audiences that will consume the content
  • Create and amend product presentations when new products are released, or new features are added to the products
  • Help create video storyboards which promote products through the medium of video
  • Assist in creating social media content, about VITEC’s products specifically, but also around events and other industry topics
  • Help to write/review press releases to ensure that they are accurate and reflect the product features which VITEC is promoting at that time.
  • Digital and Web Management: Involvement with the VITEC website, either directly editing pages using the website back end, or working with our web team for more in-depth changes
  • Ensure continued communication with the Product Management team to be aware of upcoming product features/changes which will affect the website, collateral, product branding and appearance
  • Product Launch and Release Support: Participating in the product release process, ensuring all essential product marketing tasks are completed in time for the release meeting
  • Provide input to the Marketing team on product demos for major trade shows and events
  • Cross‑Functional Collaboration: Work collaboratively with other teams throughout the organization at all levels on multiple projects

Requirements

  • Experience in a Product Marketing Manager, Product Manager, or a product-led role, with a background working with developing technological products or very similar transferable knowledge and skills
  • An interest in innovative technology and a willingness to learn about new products and features
  • Strong writing and editing skills to create engaging content
  • Ability to translate technical information into clear and engaging content for different audiences
  • Strong attention to detail
  • Ability to work successfully with different personalities from all around the globe and work with them to fulfil their often-unique requests
  • Ability to prioritise work effectively
  • Proactive, self-motivated, and comfortable working with a high degree of autonomy
  • Strong problem-solving ability with a proactive approach to identifying issues and finding effective solutions
  • A high level of written and spoken English to ensure communications are professional and clear to an international audience from multiple verticals

Preferred

  • Experience using photo and video editing tools
  • Knowledge of the IP video & digital signage industry
  • Experience within a global company

Benefits

  • Benefits We take care of everyone. What makes us tick is our people. Our people are everything. The VITEC benefits package goes above and beyond, focusing on your physical, emotional, financial and social well-being. You can find out more about the benefits we offer from the HR Contact in Country.
  • Work/life balance When you thrive, we thrive. Work- life balance is the key to a rewarding career. As you grow and develop, you’ll discover the tools, culture, and opportunities to help personalise your career journey, so it’s as unique and ambitious as you are. Hybrid and flexible working options are available too, where possible.
  • Growth Potential Working internationally with our team of experts means an always learning approach and there are lots of ways to play, problem solve and create. This growth will continue; innovation and evolution are key.
  • Diversity and Inclusion Diversity, inclusiveness, and your career are vital to our success. Your point of view matters and you deserve to feel included.
  • Team Culture Our inclusive culture provides opportunities to grow your career. Our people create great work in a relaxed way, regardless of where their workstation is. Small teams mean your efforts and the great decision you make every day are seen.
VITEC logo

VITEC

VITEC is a market-leading provider of IPTV, Video Streaming and Digital Signage Solutions that help organisations harness the power of video to engage, empower and evolve. VITEC is a pioneer in the design and manufacture of hardware and software for video encoding, decoding, transcoding, archiving and streaming over IP. Our end-to-end video streaming solutions enable customers to capture TV and video content directly from any source and manage its delivery, as channels or within digital signage screens, to any connected device via an existing network. From corporate, broadcast and venues, to accommodation, government and military, VITEC has global expertise in delivering complex, proAV solutions.VITEC’s award-winning IPTV platform is a powerful suite of services for content management, digital signage, video archiving, and video wall processing. Our encode/decode solutions are 100% hardware based, including PCIe cards with SDK for custom design or OEM for high-performance video systems.Headquartered in Paris, France, we have a global reach through our offices across the Americas, Europe, Middle East, Africa and Asia Pacific.Making a difference with green initiatives, VITEC is the first Zero Carbon MPEG company and encourages customers to ‘buy GreenPEG’ for continued environmental efforts to reduce greenhouse gases.

Founded in 1988
FRA
469 employees (28 in marketing)

Traffic Signals

Monthly Visitors
39K
Monthly Google Ads Budget
$52
Traffic Source Mix
Search
39.8%
Direct
47.4%
Referral
8.3%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~469

Marketing Team

Marketing Team Size
19 (4% of company)

Recent News