Responsibilities

• Positioning & Messaging
• Craft compelling, differentiated messaging and value propositions for Sepura’s portfolio of mission-critical communication solutions.
• Tailor messaging to resonate with diverse customer segments across public safety (e.g. police, fire, emergency services) and business-critical commercial sectors (e.g., utilities, transportation, mining).
• Develop and maintain messaging frameworks, product narratives, and elevator pitches that align with customer pain points, industry trends, and competitive dynamics.
• Define partner-ready messaging frameworks and value propositions that can be consistently applied by Sales, Marketing and Channel Partners.
• GTM Strategy & Execution
• Support product launches and feature rollouts, collaborating with Product, Sales, and Marketing.
• Define GTM strategy, messaging, and launch timescales in collaboration with Product, Sales, and Marketing.
• Collaborate with Marketing to support execution through consistent messaging, content and enablement assets across digital, social, and field channels.
• Integrated Marketing Collaboration
• Ensure messaging is consistently reflected across all touchpoints: Content: Develop whitepapers, blog posts, case studies, and customer success stories. Digital: Support creation of SEO-optimised landing pages and product microsites. Demand Generation: Contribute as SME to campaign strategy, webinar planning, and lead nurturing. Channel: Develop partner-ready versions of core messaging, content, positioning and value props. Field: Identify where partner-specific adaptation is required and feed future partner programme design.
• Sales Enablement
• Equip the Sales team with high-impact tools and collateral, including: Sales presentations, product one-pagers, competitive battlecards, objection handling guides, and customer solutions brochures. Contribute to sales training sessions and onboarding programmes to ensure deep understanding of product capabilities, positioning, and differentiation., Act as a strategic partner to Sales, gathering feedback and iterating on enablement materials.

Requirements

• Solid B2B and B2G Product Marketing experience (technology sector experience is desirable) with a track record of understanding target markets, target buyers and developing and implementing successful go-to-market strategies to launch and scale new solutions.
• Proven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organisation.
• Proven ability to take technical products and create, position and articulate compelling value propositions.
• Ability to quickly grasp technical features and customer needs.
• Excellent writing and communication skills, capable of clearly translating complex concepts into compelling narratives for diverse audiences (public sector buyers, channel partners, end users).
• Experienced in creating content for assets such as whitepapers, one-pagers, training materials, and webinar presentations.
• Business or Marketing Degree
• Several years’ B2G or B2B Product Marketing experience (technology sector experience is desirable) with a track record of understanding target markets, target buyers and developing and implementing successful go-to-market strategies to launch and scale new solutions.
• Proven ability to work collaboratively and cross-functionally, with experience of working closely with Sales.
• Proven ability to take technical products and uncover, position and articulate compelling value propositions.
• Ability to quickly grasp technical features and customer needs.
• Excellent writing and communication skills, capable of clearly translating complex concepts into compelling narratives for diverse audiences (engineering, public sector buyers, sales channels)
• Experienced in creating content for assets such as whitepapers, one-pagers, training materials, and webinar presentations.

Preferred

• Telecommunications, Electronics or Engineering Degree
• Background in a technical marketing role is a plus
• Mobile Computing Device experience in B2B markets is a plus
• Industry experience in mission-critical telecommunications is a plus