Responsibilities

• Accountable for the go-to-market product roadmap, strategy, and execution of product launches for our security portfolio.
• Lead the development and execution of GTM strategies pre and post launch for product features and updates for retention, acquisition, upsell and cross sell opportunities that drive engagement and adoption
• Partner with our Audience and Vertical Marketing Manager to develop persona-based value proposition and messaging frameworks that will be leveraged both internally and externally for our security response portfolio to drive articulation positioning aligned to GTT’s KPIs.
• Work closely with Product Leaders to identify needs and sharpen product offerings based on competitive landscape and feedback from customers
• Partner with our Storyteller to create new and manage existing marketing and sales enablement materials (sales documentation, product videos, website copy, blog posts, data sheets and whitepapers)
• Conduct product marketing data analysis by gathering and interpreting data and presenting it in a clear and actionable manner
• Identify GTM success metrics and measure the results of your strategies and initiatives and continue to iterate to maximize results
• Establish clear understanding of our client’s needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.

Requirements

• 3+ years of product marketing, product management, or digital marketing experience, preferably in the defense security market.
• Proven track record of executing successful product marketing strategies that have impactful results.
• Experience bringing SaaS based solutions to market.
• Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users.
• Ability to create, organize, and maintain documentation and enablement collateral.
• Experience launching products or product features with cross departmental alignment, and tailoring communications to different audiences, both internally and externally.
• Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.
• Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure.
• Strong communication and presentation skills

Nice to Have

• Experience working in the cyber security industry
• Experience working with international teams
• Bachelor’s degree in Marketing, Journalism, English, Communications, or a related field
• Experience in Telecommunications, Technology, or complex B2B services environments

Benefits

• Adaptive mindset : We meet change head-on to build the capabilities we need now. We take personal ownership of our professional development to keep pace with change and actively drive it.
• Collective impact: We treat innovation as a team sport, working powerfully together to create extraordinary impact. We collaborate openly and with a shared purpose and amplify our unique human strengths to solve complex challenges that technology alone cannot.
• Customer ownership: We own our customers’ success, whether an internal stakeholder or an external client. We take full accountability, anticipate their needs and create smooth experiences to build trust with every touchpoint. In an automated world, personal ownership is GTT’s competitive edge.
• You’ll have the opportunity to make a visible impact, grow your career and help shape how GTT delivers value to enterprise customers worldwide.