Product Marketing Manager, Scaled Growth, EUI

London, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own agency GTM and revenue growth for ad products in Europe, turning agency insights into scalable playbooks and cross-functional execution that drive adoption and revenue.

  • Agency GTM ownership: shape adoption, measurement, and scalable playbooks with agency partners.
  • Cross-functional execution: align Sales, Product, Ops, and customers to translate needs into agency-led solutions.
  • Revenue growth framework: track acquisition, expansion, and retention levers with a data-driven cadence.

Job Description

Responsibilities

  • Lead Product GTM Strategy and Revenue Growth Through Sales partners( Agencies focus)
  • Own go-to-market planning for key advertising products in Europe, driving product adoption, penetration, and incremental revenue growth through agency partners.
  • Develop a strong understanding of agency ecosystems and advertiser needs, and translate insights into scalable GTM strategies and execution plans.
  • Build tracking mechanisms to monitor adoption progress, measure commercial impact, and optimize GTM performance.
  • Partner closely with sales stakeholders and cross-functional teams to drive strategic alignment and execution excellence.
  • Bring market feedback and ecosystem insights into product positioning and GTM recommendations to strengthen product-market fit.
  • Support Strategic Agency Accounts and Scale Winning Solutions
  • Provide dedicated product marketing support for priority agency accounts, helping shape solutions that address complex client needs and accelerate product adoption.
  • Collaborate closely with Sales, product operations, Product, and other stakeholders to deeply understand customer cases and develop effective agency-led solutions.
  • Distill learnings from top agency engagements into scalable playbooks and repeatable operating methodologies.
  • Expand successful account-level approaches into broader partner-facing programs to drive scaled business impact.
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TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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