Responsibilities

• Go-to-Market Strategy: Develop and execute go-to-market strategies for Roke’s diverse product portfolio, ensuring that each product is positioned effectively within its target market.
• Partner with product management, sales and engineering teams to ensure product features align with market demands and customer needs.
• Elicit and consolidate market analysis and customer feedback to inform future product enhancement needs.
• Messaging & Positioning: Define messaging frameworks and feature capabilities by target audience, and work with the Content team to deliver the collateral required for all activation channels.
• Conduct high level market analysis to understand industry trends, customer pain points, and the competitive landscape.
• Define and manage marketing content needs and collateral requirements, such as case studies, whitepapers, and presentations to support sales and marketing initiatives.
• Collaboration with Product Owners: Work closely with Head of Product and Product Owners to gather and understand product requirements, ensuring that market needs and customer feedback are integrated into the product development process.
• Influence product roadmaps by providing insights into market trends, customer needs, and competitive dynamics.
• Collaborate with product owners during the product lifecycle to ensure alignment between marketing strategies, customer needs and product features.
• Product Launches: Plan and execute product launches in collaboration with cross-functional teams, ensuring all departments are aligned and prepared.