Product Marketing Manager - Investments

London, UK (On-site)

£90K/yr – £120K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Own global product marketing for Wise Interest and Assets, translating wealth-tech into clear value and guiding GTM execution.

  • Market intelligence and positioning: map user needs to inform the product roadmap and craft a compelling value narrative.
  • Launch strategy: lead GTM for assets in new markets and asset classes with cross-functional coordination for compliant launches.
  • Campaign optimization and enablement: refine messaging and channels and equip Sales/Support with battle cards and FAQs.

Job Description

Responsibilities

  • The Strategy & Positioning (The 'Why'): Shape the narrative: you will define the global positioning for Wise Interest and Stocks; translate wealth-tech concepts into clear, human value propositions.
  • Market and competitor intelligence: be the expert on the landscape, map user needs and anxieties regarding savings and investments to inform the product roadmap.
  • The Launch & Go-to-Market (The 'How'): Lead the GTM strategy for launching Assets in new markets and deploying new asset classes; coordinate cross-functional teams to execute compliant launches.
  • On-going campaigns: continuously optimize messaging and channels to reach potential customers; base decisions on data and work with product and marketing teams to execute campaigns.
  • Sales and support enablement: ensure Customer Support and Sales teams understand the product; provide pitch decks, FAQs, and battle cards for complex questions about risk and returns.

Wise

3.9 Glassdoor

Wise is a global technology company, building the best way to move money around the world. With the Wise account people and businesses can hold 40+ currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new cross-border payments network that will one day power money without borders for everyone, everywhere. However you use the platform, Wise is on a mission to make your life easier and save you money.Co-founded by Kristo Käärmann and Taavet Hinrikus, Wise launched in 2011 under its original name TransferWise. It is one of the world’s fastest growing, profitable technology companies and is listed on the London Stock Exchange under the ticker, WISE.16 million people and businesses use Wise globally, which processes £9 billion in cross-border transactions every month, saving customers around £1.5 billion a year.For customer queries: Please note that LinkedIn is not a Wise Customer Support channel. If you would like to hear from our Customer Support team, please see our Facebook, Twitter and Instagram pages.Login to access customer support: https://wise.com/login/FB: https://www.facebook.com/Wise/IG:https://www.instagram.com/wiseaccount/TW:https://twitter.com/home

Founded in 2011
London, England, GBR
9.2K employees (465 in marketing)
78% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
47.5M
Monthly Google Ads Budget
$80.4K
Traffic Source Mix
Search
50%
Direct
47.8%
Referral
1.7%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~9.2K

Marketing Team

Marketing Team Size
318 (3% of company)
Median Career Experience
9.5 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$1.7B
Last Raise
Post IPO Debt, 3 years ago

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