Responsibilities

• Develop and maintain clear, compelling product messaging and audience propositions across the paid product portfolio
• Continuously refine messaging based on performance data, audience insight and testing.
• Create and manage detailed launch plans, timelines and deliverables.
• Plan, brief and deliver consideration-level campaigns that build demand and support acquisition.
• Ensure strong alignment with performance marketing activity to support conversion.
• Work closely with Performance Marketing and Supporter Growth teams to ensure coordinated activity across the funnel.
• Collaborate with Product, Editorial, Brand and Commercial teams to deliver joined-up campaigns.

Requirements

• Experience in product marketing, campaign delivery or integrated marketing roles
• Proven experience delivering go-to-market plans and marketing campaigns end-to-end
• Strong skills in developing and applying messaging across different channels
• Experience working closely with creative, media or performance marketing teams
• A structured, detail-oriented approach with the ability to manage multiple projects simultaneously
• Confidence working with data to inform decisions and improve performance
• Experience in subscription or digital consumer products
• Familiarity with app-based products and marketing
• Understanding of full-funnel marketing, particularly the link between brand and performance

Benefits

• 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days
• Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age)
• employees are given 2 volunteering days annually and the option of payroll giving
• Season ticket loans are also available
• You'll have private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance.
• We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.
• We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and pilates classes. These run alongside our corporate gym membership and cycle to work scheme.
• Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.
• Learning and development: We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.