Responsibilities

• Grow the ecommerce and subscription products behind The Diary of a CEO, turning our audience into customers, and customers into repeat buyers.
• You will be responsible for launching new products and scaling existing ones, increasing how many people discover our products, how many convert, and how often they come back.
• You will own performance across the full funnel, with clear accountability for CAC, ROAS, LTV, and conversion rates, ensuring all marketing activity is driving measurable commercial impact.
• Your goal is to drive consistent revenue growth by improving how we acquire, convert, and retain customers week on week, using creative, disruptive strategies while strengthening the fundamentals, from standout campaigns to scalable growth systems.
• This means making every part of our business work harder, from social content and podcasts to paid media, email, and our website, while taking a data-led, highly iterative approach to continuously test, learn, and optimise performance.
• Success in this role comes from a deep understanding of our audience, what captures their attention, builds trust, and drives action, and using that insight to deliver marketing that is both authentic and commercially effective.
• Cross functional collaboration: Work across product, ecommerce, creators, content, and channel teams to align marketing efforts, remove blockers, and deliver high-impact execution.