Responsibilities

• Support the development and execution of product marketing strategy, positioning, and messaging for assigned products and services, leveraging AI and analytics to inform decisions.
• Partner with Product, Sales, Marketing, and Customer-facing teams to align messaging with customer needs, market trends, and business objectives.
• Contribute to the creation of value propositions, messaging frameworks, and competitive differentiation, using AI-assisted research and synthesis where appropriate.
• Assist with the development of customer-facing content—including website copy, landing pages, in-app messaging, and product communications—using AI tools to increase efficiency, consistency, and quality.
• Support Sales and Customer-facing teams by creating enablement materials, training content, and buyer insights, incorporating AI-driven analysis of customer behavior and feedback.
• Participate in planning and execution of marketing initiatives such as campaigns, webinars, product updates, and launches, experimenting with AI to optimize reach and engagement.
• Analyze market data, customer feedback, and product performance using both traditional methods and AI-enabled insights to surface recommendations.
• Collaborate cross-functionally to support coordinated, scalable, and data-informed product launches.

Requirements

• Experience with Revenue Cycle Management (RCM) and Payments is required.
• Bachelor’s degree or equivalent practical experience.
• 3+ years of experience in product marketing, product management, or a related role.
• Experience supporting SaaS or technology-driven products, ideally within AI-enabled platforms.
• Experience contributing to go-to-market initiatives or product launches.
• Demonstrated ability to use AI tools to enhance research, content development, analysis, or workflow efficiency.
• Experience developing messaging, sales enablement materials, or customer-facing content.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.