Responsibilities

• Build and maintain Driftrock's core sales assets, decks, product one-pagers, pitch narratives, and demo leave-behinds that reflect current positioning and help the team win.
• Own sales enablement, competitive battlecards, objection-handling frameworks, and conversation playbooks so the team can confidently position Driftrock in any deal.
• Lead go-to-market for new product launches, own positioning, messaging, and launch assets so the sales team is ready to sell before anything ships.
• Research customers and market trends, translating insights into sharper positioning and messaging across the buyer journey.
• Partner with Commercial and Customer Success to produce customer case studies in formats usable across sales, events, and digital.
• Support Driftrock's thought leadership programme with guides, articles, and data-led insight content that builds brand authority in the automotive marketing space.
• The full go-to-market asset library, every sales deck, one-pager, battlecard, and product launch material the commercial team relies on to win.

Requirements

• The full go-to-market asset library, every sales deck, one-pager, battlecard, and product launch material the commercial team relies on to win.

Preferred

• Background in automotive, mobility, or adjacent B2B verticals.
• Familiarity with competitive positioning frameworks, e.g. April Dunford's Obviously Awesome.
• Track record in a similar-sized scale-up (20–50 people).
• Experience with lead generation, marketing automation, or AdTech products.

Benefits

• What you'll gain: Not explicitly labeled as benefits beyond bullets under What's in it for you; include items listed there.
• Share options in Driftrock, on founder-friendly, tax-efficient EMI terms, including the option to retain vested options after leaving (at board discretion).
• Comprehensive Vitality health cover: medical, dental, vision, hearing, mental-health support and therapy, cancer cover, a free Headspace subscription and Vitality rewards.
• 24 to 28 days' holiday (24 + 1 extra each year, capped at 28), plus bank holidays.
• Pension contributions, life assurance (3x salary) and income protection.
• Electric car salary-sacrifice scheme (Octopus): save up to ~40%, with insurance, servicing and a charging perk included.
• Enhanced maternity and paternity leave.
• A learning budget for books, courses and conferences, plus time for personal goals.
• Perks and discounts via CharlieHR, and a BMW Group employee discount programme.