Responsibilities

• The full go-to-market asset library, every sales deck, one-pager, battlecard, and product launch material the commercial team relies on to win
• Build and maintain Driftrock's core sales assets, decks, product one-pagers, pitch narratives, and demo leave-behinds that reflect current positioning and help the team win
• Own sales enablement, competitive battlecards, objection-handling frameworks, and conversation playbooks so the team can confidently position Driftrock in any deal
• Lead go-to-market for new product launches, own positioning, messaging, and launch assets so the sales team is ready to sell before anything ships
• Research customers and market trends, translating insights into sharper positioning and messaging across the buyer journey
• Partner with Commercial and Customer Success to produce customer case studies in formats usable across sales, events, and digital
• Support Driftrock's thought leadership programme with guides, articles, and data-led insight content that builds brand authority in the automotive marketing space
• The full go-to-market asset library, every sales deck, one-pager, battlecard, and product launch material the commercial team relies on to win deals

Requirements

• Proven track record building GTM sales assets, decks, one-pagers, battlecards, that sales teams actually use to win deals in a B2B SaaS environment
• Strong writer who can simplify complex technical products into clear, differentiated narratives, from short-form sales copy to long-form positioning
• Comfortable working directly with sales and commercial teams; you know how to ask the right questions and turn the answers into materials that land
• Strong design eye, you produce on-brand, professional materials and know the difference between a good and a great deck
• A self-starter who sets their own priorities, works with autonomy, and ships without hand-holding

Preferred

• Background in automotive, mobility, or adjacent B2B verticals
• Familiarity with competitive positioning frameworks, e.g. April Dunford's Obviously Awesome
• Track record in a similar-sized scale-up (20-50 people)
• Experience with lead generation, marketing automation, or AdTech products

Benefits

• Share options in Driftrock, on founder-friendly, tax-efficient EMI terms, including the option to retain vested options after leaving (at board discretion)
• Comprehensive Vitality health cover: medical, dental, vision, hearing, mental-health support and therapy, cancer cover, a free Headspace subscription and Vitality rewards
• 24 to 28 days' holiday (24 + 1 extra each year, capped at 28), plus bank holidays
• Pension contributions, life assurance (3x salary) and income protection
• Electric car salary-sacrifice scheme (Octopus): save up to :40%, with insurance, servicing and a charging perk included
• Enhanced maternity and paternity leave
• A learning budget for books, courses and conferences, plus time for personal goals
• Perks and discounts via CharlieHR, and a BMW Group employee discount programme
• International team members are employed compliantly via an Employer of Record (Remote.com).