Responsibilities

• Develop and execute product marketing strategies aligned with business priorities.
• Create differentiated product messaging for distinct buyer groups, segments, and industry verticals.
• Develop clear campaign briefs and collaborate with demand generation on execution.
• Ensure consistency of messaging across all customer touchpoints — website, email, sales decks, and collateral.
• Produce high-quality sales assets including pitch decks, one-pagers, playbooks, brochures, product videos, objection-handling guides, and FAQs that support every stage of the sales cycle.
• Maintain regular updates of competitive battlecards, objection-handling guidance, and positioning materials in response to market shifts.

Requirements

• Proven experience in product marketing or a closely related role in B2B tech, with a strong understanding of SaaS buyer journeys.
• Demonstrable experience crafting messaging and supporting go-to-market for portfolio products.
• Experience with product launches and go-to-market planning.
• Experience supporting software product lifecycle communications including general availability and release communications.
• Strong customer-centric mindset — able to identify pain points and translate them into compelling marketing strategies.
• Proven stakeholder management skills, including working with senior leadership and cross-functional teams.
• Strategic thinker with strong execution skills — you can move from idea to action with clarity and pace.
• An AI-first mindset, actively exploring how GenAI tools can improve and accelerate your work.
• Excellent project management and organisational skills, with strong attention to detail.
• Strong written and verbal communication skills.
• Bachelor’s degree in Marketing, Business Administration, or a related discipline (or equivalent experience).

Preferred

• Experience in the HR tech space or selling into HR and Finance buyers.
• Fluent in French
• Familiarity with compensation management, pay equity, or performance management solutions.