Product Marketing Manager (Accountancy)

UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-functional product marketing that defines how customers perceive and buy accounting software, translating complex regulatory topics into simple value while partnering with Product, Marketing, and Sales to drive pipeline and revenue.

  • Responsibilities: shape messaging, support launches, create sales content, boost engagement and win rates, monitor market signals, and back campaigns with customer insights
  • Collaboration & outcomes: align with Product, Marketing, and Sales to accelerate conversions and growth
  • Topic translation: make compliance-heavy topics easy to understand and action-oriented for buyers

Job Description

  • Messaging & Positioning: Building clear messaging and positioning for Accountancy software solutions
  • GTM & Launch Support: Supporting go-to-market activity for new products, launches, and enhancements
  • Enablement Content: Creating sales enablement content including pitch decks, battlecards, and competitor insights
  • Sales Engagement: Helping Sales teams improve engagement, conversion, and win rates
  • Market & Competitive Analysis: Analysing market trends, customer feedback, and competitor activity
  • Campaign Impact: Supporting campaigns that drive measurable commercial outcomes
  • Simplified Messaging: Translating technical, regulatory, or compliance-heavy topics into simple customer-focused messaging
  • Stakeholder Collaboration: Working closely with stakeholders across Product, Marketing, and Sales teams globally
  • Product Marketing experience within a B2B SaaS or technology business
  • Experience supporting Accountancy, Finance, Payroll, Tax, or Practice Management software products
  • Strong messaging and go-to-market experience
  • Confidence working with Sales, Product, and Marketing stakeholders
  • The ability to simplify complex products and industry topics into clear customer value propositions
  • Strong organisational skills with the ability to manage multiple priorities simultaneously
  • A commercial mindset focused on pipeline, sales impact, and revenue outcomes
  • Operating in a fast-paced, evolving business environment
  • Taking ownership and working proactively
  • Influencing stakeholders without formal authority
  • Working across multiple teams, products, and projects
  • Accountancy software markets
  • Accounting firm workflows
  • Compliance or tax-related software
  • UK or US accounting industry exposure
  • Private equity-backed or high-growth technology businesses
IRIS Software Group logo

IRIS Software Group

3.6 Glassdoor

IRIS Software Group is a leading business software and services provider, one of the UK’s largest privately held software companies. We help organisations to make better business decisions by developing integrated software solutions to minimise admin, make business processes more efficient and give more time to do what’s valued. We started 45 years ago as an accounting software company, and have evolved to be relied on by more than 100,000 customers across 135 countries across a range of business industries. We're also trusted by more than 50 of the Top 100 CPA firms in North America to manage core business operations. Visit irisglobal.com for more information. We invest heavily in development using the latest processes and technologies, driven by our Indian & Romanian Centres of Excellence to build the next generation of cloud based accounting software, cloud HCM and cloud education solutions. Almost one million UK employees are managed by our HR software and services, and one in six UK employees are paid through IRIS payroll solutions. We are the largest third-party online tax filer with the UK Government, and we are used by 54 of the top 100 US and 93 of the top 100 UK accountancy firms. We also serve over 12,000 schools and academies, and almost four million UK families use our apps to connect to their child’s school. In 2024, we won the Payroll Innovation Award at the 2024 Global Payroll Association Awards. We were also awarded Best EdTech product: School Management Solutions in the 2024 Global EdTech Awards and won the Technical Innovation - National Supplier Award at the OnRec Awards 2024. We were also recognised in the Infinigate UK Cloud Awards for EDGE Partner of the Year and Microsoft Security Partner of the Year.We are proud of our Great Place to Work accolades, including Best Workplaces in Tech, Best Workplaces for Wellbeing and Best Workplaces for Women.

Founded in 1978
Slough, England, GBR
2.9K employees (94 in marketing)
67% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
336K
Monthly Google Ads Budget
$382
Traffic Source Mix
Search
27.6%
Direct
36.3%
Referral
35.3%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
67 (2% of company)

Funding

Total Funding
$239.1M
Last Raise
$50.1M
Private Equity, 8 years ago

Funding History

  • May 2018
    Private Equity • $50.1M
  • Dec 2011
    Private Equity
  • Jul 2004
    Private Equity • $189M

Recent News