Product Marketing Lead - Global Consumer at Wise | London, UK | £110K/yr – £150K/yr

Product Marketing Lead - Global Consumer

London, UK (On-site)

£110K/yr – £150K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own how Wise presents value to new and logged-out users across global and local discovery surfaces, aligning with design, research, SEO, and regional teams to sharpen positioning and drive acquisition.

Positioning ownership: craft clear value propositions for logged-out surfaces and acquisition channels across global and local markets.
Cross-functional collaboration: translate insights from customers and rivals into frameworks that guide product narratives and onboarding.
Monitoring and optimization: track perception and competitors to keep acquisition messaging sharp and relevant.

Job Description

Responsibilities

Own how Wise is positioned to potential customers at the very start of their journey across logged-out and discovery surfaces globally as well as locally.
Work with design, research, SEO, and regional teams to drive adoption through clear value propositions and strong positioning across our logged-out website, landing pages, and acquisition surfaces.
Build awareness and conversion campaigns with marketing to connect with customers in our main markets.
Ensure people understand what Wise can offer them, and why Wise is ultimately the smart choice.
Translate customer feedback and competitive insights into clear positioning frameworks that inform logged-out surfaces and product narratives that shape acquisition and onboarding.
Keep a finger on the pulse of how customers perceive us and monitor competitive moves.
Translate insights into positioning frameworks that inform logged-out surfaces and product narratives.

Wise

3.9 Glassdoor

Wise is a global technology company, building the best way to move money around the world. With the Wise account people and businesses can hold 40+ currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new cross-border payments network that will one day power money without borders for everyone, everywhere. However you use the platform, Wise is on a mission to make your life easier and save you money.Co-founded by Kristo Käärmann and Taavet Hinrikus, Wise launched in 2011 under its original name TransferWise. It is one of the world’s fastest growing, profitable technology companies and is listed on the London Stock Exchange under the ticker, WISE.16 million people and businesses use Wise globally, which processes £9 billion in cross-border transactions every month, saving customers around £1.5 billion a year.For customer queries: Please note that LinkedIn is not a Wise Customer Support channel. If you would like to hear from our Customer Support team, please see our Facebook, Twitter and Instagram pages.Login to access customer support: https://wise.com/login/FB: https://www.facebook.com/Wise/IG:https://www.instagram.com/wiseaccount/TW:https://twitter.com/home

Founded in 2011

London, England, GBR

9.2K employees (465 in marketing)

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