Product Marketing Lead - Brands

Enderby, Leicester, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross functional brand storytelling and launch coordination, linking Trend, Marketing, and Branded Product to deliver on-brand content across social and the web; manage assets with eCommerce and brand partners while staying ahead of platform trends.

  • Brand content ownership: coordinate storytelling and asset delivery across internal teams and external brands.
  • Launch coordination: end-to-end management of new brand launches for UK and International sites.
  • Performance and optimization: track content impact and feed learnings into future strategy with a strong emphasis on seasonal and trading moments.

Job Description

Responsibilities

  • Be the primary liaison between the Trend, Marketing, and Branded Product teams, ensuring seamless communication and a unified approach to content and product storytelling.
  • Gather and deliver key insights from the Brands Trends team on emerging directions, seasonal stories, and customer appetite.
  • Partner closely with the eCommerce department to align brand campaign assets with campaign calendars, promotional activity, and website trading priorities.
  • Build and maintain strong working relationships across departments to streamline processes and reduce bottlenecks in asset delivery.
  • Own our branded social channels — planning the calendar, creating engaging content and keeping everything fresh and on-brand.
  • Bring individual brand identities to life through content that feels right for each platform and each audience.
  • Track performance closely and use data to shape future content strategy, sharing results and learning regularly with the team.
  • Stay on top of platform trends so our brands always feel current and easy to find.
  • Lead the end-to-end coordination for every new brand launch, managing all necessary insights, imagery, and assets across both UK and International sites.
  • Work directly with Branded Product teams and external brands to get the content you need, on time and to the right standard.

Requirements

  • Proven experience in product marketing, content, and managing 3rd party brand relationships—ideally within the fashion, lifestyle, or a fast-paced retail environment.
  • Confident and strategic in prioritising brands based on key commercial objectives and significant sales potential.
  • Exceptional project management skills, with a track record of successfully managing multiple stakeholders and competing deadlines.
  • Superb stakeholder management skills and the ability to confidently influence cross-functional teams (Product, eCommerce, PR).
  • Motivated, professional, and thrives under pressure in a dynamic, fast-paced setting.

    Benefits

    • 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
    • Company performance based bonus
    • Sharesave scheme
    • On-site Nursery available; OFSTED outstanding in all areas
    • 10% off most partner brands & up to 15% off Branded Beauty
    • Early VIP access to sale stock
    • Access to fantastic discounts at our Staff Shops
    • Restaurants with great food at amazing prices
    • Access a digital GP and other free health and wellbeing services
    • Free on-site parking
    Next Plc logo

    Next Plc

    NEXT PLC is a company based out of DESFORD ROAD ENDERBY, LEICESTER, United Kingdom.

    Enderby, England, GBR
    803 employees (45 in marketing)

    Traffic Signals

    Monthly Visitors
    62.9K
    Traffic Source Mix
    Search
    41.3%
    Direct
    30.7%
    Referral
    21%
    Social
    5.2%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~807

    Marketing Team

    Marketing Team Size
    24 (3% of company)
    Marketing Roles Posted (Last 30 Days)
    5