Responsibilities

• Be the primary liaison between the Trend, Marketing, and Branded Product teams, ensuring seamless communication and a unified approach to content and product storytelling.
• Gather and deliver key insights from the Brands Trends team on emerging directions, seasonal stories, and customer appetite.
• Partner closely with the eCommerce department to align brand campaign assets with campaign calendars, promotional activity, and website trading priorities.
• Build and maintain strong working relationships across departments to streamline processes and reduce bottlenecks in asset delivery.
• Own our branded social channels — planning the calendar, creating engaging content and keeping everything fresh and on-brand.
• Bring individual brand identities to life through content that feels right for each platform and each audience.
• Track performance closely and use data to shape future content strategy, sharing results and learning regularly with the team.
• Stay on top of platform trends so our brands always feel current and easy to find.
• Lead the end-to-end coordination for every new brand launch, managing all necessary insights, imagery, and assets across both UK and International sites.
• Work directly with Branded Product teams and external brands to get the content you need, on time and to the right standard.
• Pull all the moving parts together so that every brand launch goes live smoothly and makes a real impression. Ensure a seamless and impactful go-live for every brand launch by coordinating all contributing elements.
• Develop and maintain a branded content calendar that aligns perfectly with seasonal launches, key retail moments, and the wider Next trading plan.
• Manage multiple workstreams simultaneously, prioritising effectively to meet deadlines in a fast-paced retail environment.
• Proactively identify process improvements and implement more efficient ways of working across the Branded, Trend, and Marketing teams.
• Build strong, trusted relationships with all stakeholders, from internal Product and Trend teams to your external brand partners
• Communicate updates clearly and persuasively, tailoring your message to resonate with your immediate team and senior leadership alike.
• Champion brand visibility in everything you do, inspiring and bringing others along with your vision.