Product Marketing Executive

UK (Hybrid)

£33K/yr – £37K/yrMid LevelPermanent

Posted 6 weeks ago

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Job Summary

Own the premium membership funnel across acquisition and retention, aligning internal teams to communicate value at key customer touchpoints and turn audience insights into compelling campaigns.

  • Campaigns and content strategy: drive integrated acquisition and retention campaigns with stakeholder alignment.
  • Cross-team liaison: partner with operations, engagement, brand, social, content and digital teams to push membership growth.
  • Audience messaging: develop messaging and content that increases awareness, reach, and lead generation for individuals and corporates.

Job Description

Responsibilities

  • Promote our premium membership to grow individual and corporate uptake.
  • Help grow our premium membership through individual and corporate uptake and communicate the value and benefits of section membership.
  • Create compelling campaigns, influence strategy, and elevate our member communications.
  • Understand the opportunity and importance of key customer touchpoints throughout the customer journey.
  • Be excellent at stakeholder management and liaison with internal teams.
  • Liaise with key internal stakeholders including membership operations, membership engagement, brand, social media, content and digital teams.
  • Manage the day-to-day delivery of our acquisition and retention activities.
  • Build a deep understanding of our audiences, products and services to develop compelling content and messaging.
  • Use existing and new channels to grow awareness, increase reach, build value and generate leads.

Requirements

  • Experience creating and delivering marketing campaigns in a digital marketing role
  • Proficiency in using analytics report tools, email and social platforms, and Microsoft office software (or equivalent)
  • Strong planning and organisation skills with an ability to work to deadlines and manage competing priorities
  • Educated to degree level, or with a marketing qualification, other recognised professional post-graduate qualification or related experience
  • Team-focused, with the ability to work closely with colleagues across different disciplines and functions

Preferred

  • data-driven mindset
  • proactive and creative marketer

Benefits

  • hybrid working (minimum 2 days a week on site)
  • generous flexible benefits package
  • friendly working environment
  • opportunity to develop your career within a professional organisation
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The Law Society

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London, England, GBR
1.5K employees (96 in marketing)

Traffic Signals

Monthly Visitors
1.7M
Traffic Source Mix
Search
38.7%
Direct
42.8%
Referral
7.4%
Social
10%
Paid
0.9%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
96 (6% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2