Product Marketing Executive

London, UK (Hybrid)

£33K/yr – £37K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own premium membership growth messaging and campaigns across member touchpoints while coordinating with operations, engagement, brand and digital teams to drive awareness and leads.

  • Define audience-centric content and messaging that resonates through multi-channel campaigns.
  • Own day-to-day delivery of acquisition and retention activities, aligning stakeholders and timelines.
  • Monitor impact and adapt tactics to improve value delivery for members and their businesses.

Job Description

Responsibilities

  • Are you a creative, data-driven marketer with a passion for developing and delivering marketing campaigns that truly resonate with audiences?
  • Do you thrive in a fast-paced, collaborative environment where your ideas shape commercial outcomes and deliver value to members?
  • This is a rare and exciting opportunity to join the Law Society as a Product Marketing Executive in our busy Member Communications and Marketing team and play a key role in promoting our premium membership to help the Law Society deliver value to our members and their businesses.
  • You'll help grow our premium membership through individual and corporate uptake and be instrumental in communicating the value and benefits of section membership.
  • You will understand the opportunity and importance of key customer touchpoints throughout the customer journey, be excellent at stakeholder management, adaptable to changing priorities and quick to learn.
  • You will build a deep understanding of our audiences, products and services to develop compelling content and messaging, using existing and new channels to grow awareness, increase reach, build value and generate leads.
  • You will liaise with key internal stakeholders including our membership operations, membership engagement, brand, social media, content and digital teams and manage the day-to-day delivery of our acquisition and retention activities.

Requirements

  • Experience creating and delivering marketing campaigns in a digital marketing role
  • Proficiency in using analytics report tools, email and social platforms, and Microsoft office software (or equivalent)
  • Strong planning and organisation skills with an ability to work to deadlines and manage competing priorities
  • Educated to degree level, or with a marketing qualification, other recognised professional post-graduate qualification or related experience
  • Team-focused, with the ability to work closely with colleagues across different disciplines and functions

Benefits

  • You'll be part of a high performing marketing team where you'll be shaping your own creative campaigns, sharpening your skills in data-driven marketing, and working with a diverse range of stakeholders.
  • You'll be joining a strong brand with a reputation for excellence and legal expertise, committed to promoting equality, diversity and inclusion, and a culture of trust, clarity, excellence and respect.
  • We offer hybrid working (minimum 2 days a week working on site), a generous flexible benefits package, a friendly working environment and the opportunity to develop your career within a professional organisation.
The Law Society logo

The Law Society

We promote, protect and support solicitors, the rule of law and justice in England and Wales ⚖️

London, England, GBR
1.5K employees (96 in marketing)

Traffic Signals

Monthly Visitors
1.7M
Traffic Source Mix
Search
38.7%
Direct
42.8%
Referral
7.4%
Social
10%
Paid
0.9%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
96 (6% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2