PRODUCT MARKETING DIRECTOR - M/F/D at STATION F | London, UK

STATION F

PRODUCT MARKETING DIRECTOR - M/F/D

London, UK (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 1 month ago

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Job Summary

Own product marketing strategy and messaging for a B2B SaaS portfolio with AI features, align with revenue goals, and lead a PMM function that drives adoption and cross-functional impact.

Strategy and positioning: own the portfolio messaging, including AI capabilities, to translate tech into business value.
Go-to-market and enablement: lead GTM for new features and strategic initiatives with cross-functional alignment and revenue impact.
Leadership and collaboration: mentor PMMs and partner with Product, Revenue, and Global Marketing to drive demand and adoption.

Job Description

Define and execute the global Product Marketing strategy aligned with business priorities.
Own product positioning, messaging, and value propositions across the full portfolio (including AI-driven capabilities).
Contribute to go-to-market strategies for new features, releases, and strategic initiatives.
Support Revenue enablement: equip Sales and CSM teams with compelling narratives, battlecards, pitch decks, and competitive insights.
Strengthen our competitive positioning in a rapidly evolving experimentation and personalization market by partnering with Global Marketing to align positioning, go-to-market narratives, and demand generation strategy.
Support product adoption and customer value realization by collaborating closely with Product and Customer teams.
Structure and scale internal processes to ensure alignment between Product, Marketing, and Revenue teams.
Leverage data and market insights to inform strategic decisions and identify growth opportunities (upsell, cross-sell, retention).
Lead and develop the Product Marketing team (including mentoring junior PMMs).

8+ years of experience in Product Marketing, preferably in B2B SaaS.
Strong expertise in positioning complex, technical, and AI-driven products, with the ability to translate advanced capabilities into clear, compelling business value.
Proven experience leading go-to-market strategies in international environments.
Strong understanding of Sales enablement and revenue impact.
Ability to translate product capabilities into compelling, business-oriented messaging.
Experience working in close collaboration with Product and Revenue teams.
Analytical mindset with the ability to leverage data for strategic decisions.
Leadership experience managing and growing PMM teams, with the ability to balance strategic direction and hands-on execution in a lean environment.
Excellent communication and storytelling skills in English (French is a plus).

You thrive in fast-moving environments, enjoy building structure where needed, and are comfortable navigating ambiguity while keeping teams aligned.
If you don’t meet 100% of these qualifications, tell us why you’d still be a great fit for this role in your application!

Perks: Centrally located office, meal vouchers (Swile), health insurance (Alan), mobility and Gymlib passes, additional days off, and remote work expense support.
Flexible Work: Enjoy a balanced schedule with up to 2 days of remote work per week.