Product Marketing & Community Manager

London, UK (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the Civic Marketplace product narrative and go-to-market ecosystem, shaping messaging for local government buyers, building launch materials, and enabling community-led growth through AI-powered content pipelines, HubSpot funnels, and partner channels.

  • Shape the product narrative and positioning for civic buyers and competitive differentiation
  • Produce launch materials and partner-ready assets to accelerate feature adoption
  • Build Claude-powered content pipelines, track funnel health in HubSpot, and drive conversion at each stage

Job Description

Responsibilities

  • Shape the product narrative
  • Own positioning, messaging, and competitive narrative for Civic Marketplace, written for local government buyers
  • Produce launch materials for new features: one-pagers, case studies, email sequences, landing pages
  • Build and maintain Claude-powered content pipelines: automated first-draft generation, content repurposing, and approval workflows
  • Track funnel performance in HubSpot, from awareness to activation
  • Build and nurture the community
  • Own the supplier and agency community onboarding communications and engagement cadences
  • Design bilingual (English/Spanish) outreach templates for supplier onboarding
  • Implement AI-assisted community response systems: draft replies for common supplier queries
  • Run regular community touchpoints (webinars, newsletters, async updates)

Requirements

  • 3+ years in product marketing, content strategy, or community management
  • A demonstrable writing voice
  • Active, fluent user of Claude or a comparable AI writing tool
  • Experience building or running HubSpot workflows
  • Comfortable holding your own in both a city procurement office and a startup standup
  • At ease across US and UK time zones

Preferred

  • A govtech, public sector, or civic tech background
  • Fluency in English and Spanish
  • Experience with cooperative purchasing or procurement platforms
  • Familiarity with COG, NIGP, or US local government procurement
  • Built AI prompt libraries, automation playbooks, or content pipelines from scratch

Benefits

  • Competitive salary + early-stage equity
  • Comprehensive medical, dental, and vision insurance
  • Flexible PTO
  • Remote-first working, with real flexibility across US and UK time zones
  • Full AI tool stack: Claude Pro, HubSpot, Make, Notion, and more
  • Regular team offsites, including international
  • Direct access to the founding team and a front-row seat to building something that matters