Responsibilities

• Develop and deliver national reputation campaigns in UK, DE, and FR — turning insight, data signals, and real-world business events into tactical campaign plans with specific goals and measurable outcomes.
• Engage Policy teams across all three locales to integrate policy narratives into campaign strategy, knitting together our most mature campaigns into coherent cross-functional programmes.
• Manage end-to-end campaign delivery through vendor partners spanning data, production, and media — setting briefs, managing timelines, and ensuring quality output at pace.
• Deploy advanced AI capabilities and techniques (generative AI, audience modelling, dynamic creative optimisation) to produce highly effective, localised campaign assets that resonate across multiple layers of key audiences.
• Operate as an expert stakeholder manager — navigating complex matrices of internal and external partners, building trust, and driving alignment across competing priorities and timelines.
• Use data to inform every stage of the campaign lifecycle: audience identification, message development, channel selection, in-flight optimisation, and post-campaign measurement.
• Balance urgency and importance across a portfolio of concurrent campaigns, making clear-eyed prioritisation decisions and communicating trade-offs to senior leadership.
• Stay at the frontier of AI and marketing technology, continuously identifying and operationalising new tools and techniques that give the team a capability edge.
• You will build and deliver the reputation marketing campaigns from insight through to in-market execution across the UK, Germany, and France. You'll brief and manage data, production, and external vendors; coordinate with internal teams to align messaging on our most sensitive and high-profile narratives; and deploy AI-powered tools for audience segmentation, creative localisation, and dynamic content generation. You'll make independent prioritisation decisions across a busy portfolio, communicate trade-offs clearly to senior stakeholders, and use campaign performance data to optimise live activity and inform future strategy.

Requirements

• Bachelor’s degree or equivalent
• Experience owning/driving roadmap strategy and definition
• Experience with end to end product delivery
• Experience with feature delivery and tradeoffs of a product
• Experience as a product manager or owner
• Experience owning technology products
• Experience with product cycles of 6+ months
• Experience in product or program management, product marketing, business development or technology

Preferred

• Experience in influencing senior leadership through data driven insights
• Experience working across functional teams and senior stakeholders
• Experience owning feature delivery and tradeoffs of a product
• Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)