Product Manager: Digital Marketing & Innovation

Milton Keynes, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the marketing tech roadmap and data privacy governance to turn platforms and pilots into faster, more commercial marketing outcomes.

  • Growth Infrastructure: Align marketing automation, campaign management, and D2C foundations to lift performance.
  • Innovation Tooling: Partner with R&D to accelerate growth with stage-gate processing and portfolio tracking.
  • Product Discovery: Use assumption mapping and rapid prototyping to ground roadmaps when requirements are forming.

Job Description

Own the marketing technology roadmap and data governance to turn tools, privacy, and product discovery into faster, more commercial marketing decisions.

  • Own the Marketing & Technology Roadmap: Lead the strategic tech direction for marketing automation, campaign management, social tools, and D2C foundations to improve marketing effectiveness.
  • Modernise Innovation Tooling: Partner with R&D to optimise stage-gate processing, portfolio tracking, and ideation platforms to accelerate our growth pipeline.
  • Apply Product Discovery: Utilise assumption mapping, rapid prototyping, and pilots to build grounded roadmaps where requirements are still forming.
  • Drive Build-vs-Buy Decisions: Evaluate external vendors and deliver commercially sound platform investment recommendations to marketing leadership and the CCO.
  • Govern Consumer Data Privacy: Ensure all digital marketing and data collection platforms strictly adhere to GDPR and consent management regulations.
  • Engage and Inspire Teams: Align, influence, and excite ambitious commercial, brand, and R&D leaders, ensuring technology capability matches business aspirations.
  • Proven product management experience spanning digital marketing technology, campaign management, or D2C platforms.
  • An inspiring and engaging communication style, with the ability to influence stakeholders and bring people on a digital transformation journey.
  • A strong product discovery mindset with a track record of defining roadmaps in highly ambiguous environments.
  • Sharp commercial acumen, with the ability to link technology investments directly to marketing performance outcomes.
  • A solid understanding of data privacy, consumer consent management, and GDPR compliance.
  • Hands-on experience with modern MarTech tools, specifically enterprise platforms like Sprinklr.
  • Experience working within the FMCG or consumer goods digital landscape.
  • Working knowledge of innovation management processes and NPD stage-gate pipelines.
  • We look after our employees by offering a competitive salary and benefits package which includes;
  • Uncapped bonus linked to business performance
  • Defined contribution Pension
  • Up to 34 days holiday (depending on shift pattern)
  • Flexible holiday trading
  • Flexible cash pot to spend on benefits
  • Healthcare Cash Plan
  • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
  • Life assurance
  • Save as you earn scheme
  • Staff sales discount
  • Free AG Barr products throughout your working day and staff sales

Marketing Team

Marketing Roles Posted (Last 30 Days)
3