Restless.co

Performance Manager

London, UK (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end performance across paid media and CRM, turning data and AI-driven insights into actionable growth for client brands.

  • Paid media strategy and optimization across Google, Meta, and TikTok.
  • CRM email orchestration in Klaviyo/Mailchimp plus lifecycle flows.
  • Data-to-insight: translate analytics and AI signals into recommendations that improve audience, creative and budget decisions.

Job Description

  • Plan, build, launch and optimise campaigns across Google Ads (Search, Shopping, PMax, YouTube), Meta and TikTok Ads with modern best practices.
  • Build, launch and optimise email marketing programmes in Klaviyo and Mailchimp—including welcome series, abandoned cart, post-purchase, win-back and browse abandonment flows.
  • Write and edit newsletter and campaign copy that reflects each client's brand voice, with strong subject lines, preview text and CTAs that drive open, click and conversion rates.
  • Manage monthly 5-6 figure client budgets with performance targets.
  • Run A/B and multivariate tests on creative, audiences, bidding, landing pages, subject lines and email content.
  • Monitor pacing, delivery and KPIs daily across paid and CRM channels; proactively surface risks and opportunities.
  • Have strong tracking knowledge (pixel based, CAPI, Google Analytics, Klaviyo/Mailchimp tracking and list health).
  • Build segmentation strategies that connect paid acquisition with CRM retention—mapping audiences cross funnel from impression to purchase.
  • Act as the primary day-to-day client contact, leading weekly calls and contributing to QBRs and strategy sessions.
  • Translate complex data and AI-driven insights into clear recommendations.
  • 4 years' hands-on paid media experience, ideally at an independent or specialist performance agency.
  • Skilled proficiency across Google Ads & Meta Ads Manager, and ideally TikTok.
  • Hands-on experience with Klaviyo and/or Mailchimp—building flows, managing segments, designing templates and writing email copy.
  • Strong analytical skills with GA4, Looker Studio or equivalent reporting and attribution tools.
  • Confident client-facing communicator who can present, challenge and build rapport at all levels.
  • Commercial awareness—you understand how paid media and CRM tie to P&L, LTV and wider business metrics.
  • Experience managing monthly budgets of £50k+ across multiple accounts.
  • Strategic Thinking: You don't just suggest an optimisation because it's popular. You suggest it because it fits the brand and will drive a result.
  • Confidence: Communicate your ideas clearly to clients and the internal team.
  • Experience with AI campaign tools, automation platforms or scripting (Python, Apps Script).
  • Exposure to creative strategy—briefing designers, writing ad copy, iterating on UGC and short-form video.
  • Google Ads or Meta Blueprint certifications.