Partnerships Activation Manager

London, UK (Hybrid)

£40K/yr – £45K/yrMid Level3+ years expFull time

Posted 10 hrs ago

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Job Summary

Own the activation calendar and client relationship for Wilkinson Sword, leading planning, delivery, and cross-functional coordination across hospitality, content, social and PR.

  • Drive timelines, budgets, and measurable outcomes
  • Lead internal briefs and on-site activation delivery

Job Description

Responsibilities

  • Serve as the client's primary point of contact, keeping stakeholders aligned through proactive, clear communication at every stage.
  • Take ownership of the planning and delivery of the activation calendar for Wilkinson Sword's partnership, spanning hospitality, content, social and PR, ensuring every element ladders up to their commercial objectives with measurable results.
  • Run the operational engine of the partnership: timelines, budgets and deliverables held to the highest standard.
  • Build tracking and planning frameworks that give the wider team visibility and accountability on every active project.
  • Ensure full utilisation of the client's partnership rights - that every asset works towards their broader marketing and commercial goals.
  • Bring energy and creative thinking to internal and client meetings, keeping workstreams joined up and moving forward.
  • Lead internal briefings across SMG account teams (brand partnerships, digital & social, PR & comms), assigning clear ownership and responsibilities for every deliverable.
  • Direct on-site activation delivery across race weekends, managing multiple workstreams in real time as projects evolve.
  • Oversee budgeting processes to protect transparency and account performance.
  • Act as the go-to activation contact across all SMG projects, backed by senior leadership support.

Requirements

  • 3-5 years’ experience in sports sponsorship, hospitality programmes and brand marketing.
  • Agency or brand experience strongly preferred, with prior Formula 1 or motorsport experience essential
  • Ability to build trust with senior clients and prospects through strong client relationship management skills.
  • Robust understanding of sponsorship rights and contractual obligations.
  • Demonstrate exemplarily organisational skills from project management and asset delivery to budget and contract management.
  • Experience running and coordinating live event and/or race weekend delivery.
  • Demonstrate and provide examples of previous VIP & guest management work.
  • Ability to conceptualise and deliver high production value content projects is desirable.
  • Experience crafting briefs and executing creative plans.
  • Proficient in Keynote/PowerPoint, Microsoft Excel and project management tools.

Preferred

  • Demonstrate ability conceptualise and deliver high production value content projects is desirable.

Benefits

  • Flexibility in working hours.
  • Opportunity to grow (quickly) in a small, fast-growing company.
  • Visibility/experience working with all facets of the business (PR, Social, Marketing, Sponsorship)
  • Scope to take ownership of a business pillar which is a key part of SMG’s strategic growth.
  • Positive and personable company culture.
  • Desirable bonus structure dependent on company and business pillar performance.
  • 25 days holiday allowance + bank holidays and office closure between Christmas and New Year.
  • Pension contribution.
  • Private healthcare plan & gym membership.
Sports Marketing Group (SMG) logo

Sports Marketing Group (SMG)

SMG is a young, fresh and forward-thinking global sports marketing agency, offering bespoke communications services to leading sports teams, brands, talent and events. Founded by established figures in sports marketing, SMG prides itself on delivering excellence based on extensive industry experience, while committing to a flexible approach in order to tailor solutions based on the specific requirements of each client.The SMG team boasts the perfect blend of local knowledge and international reach.As a group we focus on honesty, creativity and efficiency in order to ensure our partners receive both immediate and long-term solutions that are effective in the modern-day sports marketing world.In order to deliver on these promises, we adhere to a strict approach: Our partners always come first.

Founded in 2017
London, England, GBR
27 employees (14 in marketing)

Traffic Signals

Monthly Visitors
858
Traffic Source Mix
Search
54.4%
Direct
29.3%
Referral
5.9%
Social
9%
Paid
1.3%

Headcount Trend

Current headcount: ~27

Marketing Team

Marketing Team Size
12 (44% of company)
Marketing Roles Posted (Last 30 Days)
2