Responsibilities

• Develop and execute joint go-to-market plans with strategic technology partners.
• Identify and drive co-marketing opportunities across campaigns, events, launches, content, and customer engagement programs.
• Build strong relationships with partners and business development teams.
• Coordinate joint messaging and value propositions that clearly articulate the combined customer value of our partnerships.
• Support the development of customer reference stories, case studies, thought leadership, and solution-focused content.
• Track performance of partner marketing activities and provide insights to improve future initiatives.
• Manage marketing investments and co-funded activities where applicable.

Requirements

• You have experience in partner marketing or ecosystem marketing within a B2B environment.
• Ideally, you've worked with technology partners, software providers, machine tool builders, automation companies, industrial equipment manufacturers, or similar organizations.
• You understand how to bring multiple stakeholders together around a shared opportunity and can translate strategic partnerships into practical marketing programs that deliver results.
• To succeed in this role, you are:
• A strong relationship builder who enjoys collaborating across organizations.
• Comfortable managing multiple projects and stakeholders simultaneously.
• Curious about manufacturing technologies and emerging industry trends.
• Skilled at balancing strategic thinking with hands-on execution.
• Data-driven and focused on delivering measurable business outcomes.
• An effective communicator who can align diverse teams around common goals.