Partnership Marketing Manager

Loughborough, Leicestershire, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own partner marketing motion to generate demand and pipeline through co marketing, webinars and events, collaborating with Sales and Campaigns to hit monthly targets.

  • Partner marketing planning and campaign execution across co marketing, webinars, and events.
  • Content and communications that support partner relationships and pipeline acceleration.
  • Measurement and iteration to improve demand generation and target attainment.

Job Description

Responsibilities

  • Plan and deliver partner marketing campaigns that generate demand and pipeline.
  • Work closely with Partner Managers to build relationships and deliver co-marketing activity.
  • Create engaging partner content, communications, webinars and events.
  • Drive monthly lead generation and pipeline targets, using campaign performance and insights to maximise results.
  • Help shape the partner marketing strategy, bringing new ideas to grow the partner channel.
  • Collaborate with Sales, Campaigns and Events teams to deliver successful marketing activity.

Requirements

  • Experience in Partner Marketing, Channel Marketing or a similar B2B marketing role.
  • A commercial mindset, with experience working to lead generation, pipeline and KPI targets.
  • Strong relationship-building and stakeholder management skills.
  • Experience planning webinars, events or co-marketing campaigns.
  • SaaS experience would be beneficial, ideally within accounting, ERP or business software.
  • Experience using HubSpot, Salesforce or similar CRM and marketing platforms.

Benefits

  • On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you.
  • we’ll also have three charity days allocated to support a cause that matters to you.
The Access Group logo

The Access Group

3.7 Glassdoor

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what’s important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs over 9,700 people, continuously driving product innovation and customer service excellence.

Founded in 2009
Loughborough, England, GBR
7.1K employees (357 in marketing)
67% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
339.2K
Monthly Google Ads Budget
$26.2K
Traffic Source Mix
Search
49.5%
Direct
34.8%
Referral
12.5%
Social
2.4%
Paid
0.6%

Headcount Trend

Current headcount: ~7.1K

Marketing Team

Marketing Team Size
227 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Private Equity, 4 years ago

Funding History

  • Jun 2022
    Private Equity • $1.3B
  • Apr 2018
    Corporate Round
  • Mar 2011
    Private Equity • $79.9M

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