Responsibilities

• Own and continuously develop the EMEA Alliances and Channels scaled partner marketing programme.
• Create clear partner engagement pathways, measurable milestones and structured progression criteria.
• Design and manage a tiered partner marketing journey in which partners can unlock additional marketing support, funding and opportunities as they demonstrate success.
• Develop scalable “Campaigns in a Box”, turnkey campaigns and marketing playbooks that partners can execute independently.
• Ensure partner-led campaigns maintain consistent messaging, positioning and brand quality.
• Build repeatable market development fund programmes, governance processes and activation frameworks aligned with partner maturity levels.
• Create self-service partner marketing resources, including campaign kits, messaging guides, content, event toolkits and enablement assets.
• Work closely with Partner Development Managers to identify partners that are ready to progress through programme tiers and receive increased investment.
• Measure programme performance using partner engagement, campaign adoption, pipeline contribution, funding utilisation and programme progression metrics.
• Identify opportunities to automate, standardise and simplify partner experiences across the wider partner ecosystem.

Requirements

• Approximately five to seven years of experience in partner marketing or a closely related discipline.
• Demonstrable experience managing partner marketing programmes across a broad ecosystem rather than a small number of strategic accounts.
• Proven experience building, managing or improving scalable marketing programmes with defined milestones, maturity stages or funding gates.
• Experience designing partner lifecycle programmes with clear progression criteria and engagement frameworks.
• Experience creating self-service marketing programmes, templates, turnkey campaigns or “Campaigns in a Box”.
• Experience managing market development funds, partner funding or co-marketing investments.
• Strong programme management skills, with the ability to manage multiple workstreams simultaneously.
• Proven ability to create structure, processes and operating frameworks where none previously existed.
• A proactive and ownership-led approach, with the ability to drive work independently rather than waiting for direction.
• Strong prioritisation skills and the ability to align stakeholders around clear trade-offs.

Preferred

• Experience working within B2B SaaS, enterprise technology, platform ecosystems or systems integrator environments.
• Experience within a community-led or ecosystem-led software organisation where partners play a significant role in business growth.
• Familiarity with partner enablement, project management, CRM, event management and ecosystem intelligence platforms.
• Experience using tools such as Highspot, Asana, Salesforce, Splash, Hubble or Crossbeam.
• A strong interest in building systems, processes and repeatable programmes rather than delivering isolated campaigns.
• A natural focus on scale, automation, operational efficiency and continuous improvement.
• Confidence working in ambiguous environments and turning broad objectives into structured programmes.
• Ability to move comfortably between programme analysis, toolkit development and collaboration with partner-facing teams.
• Motivation to enable large numbers of partners through scalable resources rather than providing bespoke support to a small number of accounts.