Paid Media Specialist

Cardiff, UK (Hybrid)

£28K/yr – £32K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own hands on paid media delivery across multiple platforms with budget discipline, testing, and clear client reporting to protect outcomes.

  • Own day-to-day paid media execution across Google, Microsoft, Meta, LinkedIn and others.
  • Turn performance data into actionable insights and optimisations to improve efficiency and results.
  • Collaborate across disciplines and communicate outcomes to clients with proactive risk flags and next steps.

Job Description

Responsibilities

  • Deliver day-to-day Paid Media activity across assigned accounts and tasks.
  • Analyse performance data and identify actionable insights and improvements.
  • Build, manage, and optimise campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and other relevant platforms.
  • Monitor budgets and pacing and flag risks or opportunities early.
  • Support structured testing and optimisation to improve efficiency and results.
  • Produce clear reporting inputs, focusing on what happened, why, and what we are doing next.
  • Participate in client communication when required, building confidence and commercial awareness.
  • Maintain accurate documentation and follow Liberty’s delivery processes and standards.
  • Contribute to brainstorms, testing ideas, and continuous improvement within the team.
  • Stay up to date with platform changes and best practice, applying learning to client work.
Liberty Marketing logo

Liberty Marketing

We offer digital marketing consultancy, strategy, training and delivery. Our expertise includes SEO, Paid Media (PPC), Social Media, Content Creation and Digital PR.

Founded in 2008
Cardiff, Wales, GBR
41 employees (18 in marketing)

Traffic Signals

Monthly Visitors
7.2K
Traffic Source Mix
Search
35.8%
Direct
40.5%
Referral
18.4%
Social
3.9%
Paid
1.2%

Headcount Trend

Current headcount: ~41

Marketing Team

Marketing Team Size
17 (41% of company)
Marketing Roles Posted (Last 30 Days)
2