Responsibilities

• Own the end-to-end delivery of paid media campaigns, from campaign planning through to setup, optimisation and reporting.
• Recommend the right campaign structure, platform mix, audience approach and optimisation strategy based on the campaign objective.
• Write paid media copy and adapt messaging for different platforms, audiences and markets.
• Create simple paid media assets where required, or brief designers clearly on the assets needed for each campaign.
• Set up campaigns across Meta, Google Ads, LinkedIn and TikTok, ensuring targeting, budgets, placements, tracking and creative are correctly configured.
• Manage live campaign optimisation, including budget shifts, audience refinements, creative testing, copy testing and performance improvements.
• Support lead generation, traffic, awareness, engagement and conversion-led campaigns, with a particular focus on Lead Campaigns and Engagement campaigns.
• Monitor campaign performance regularly and proactively flag issues, opportunities and recommended actions.

• Produce weekly, monthly and end-of-campaign reports that are clear, useful and commercially focused.
• Analyse campaign performance across key metrics including CPL, CPC, CPM, CTR, conversion rate, reach, frequency, engagement and lead quality where available.

• Use previous campaign data to support budget planning, forecasting and CPL estimates.
• Work closely with internal teams to ensure paid campaigns are aligned with wider social, creative, content and client objectives.
• Provide feedback on landing pages, forms and user journeys where they may affect campaign performance.
• Stay up to date with platform changes, algorithm updates, AI tools and paid media enhancements across Meta, Google, LinkedIn and TikTok.
• Maintain high standards of campaign QA before launch, including checking copy, links, tracking, targeting, budgets, dates and naming conventions.

Requirements

• Experience managing paid campaigns across Meta and Google Ads.
• Working knowledge of LinkedIn Ads and TikTok Ads.
• Experience running lead generation campaigns and engagement campaigns.
• Strong understanding of campaign setup, audience targeting, creative testing and optimisation.
• Ability to write clear, platform-appropriate ad copy.
• Experience producing weekly, monthly and campaign performance reports.
• Comfortable working across multiple clients, campaigns and markets at the same time.
• Strong attention to detail, especially when setting up and QA’ing campaigns.
• Ability to interpret performance data and turn it into clear recommendations.
• Confidence explaining paid media performance to internal teams and clients in a straightforward way.

• Experience planning paid media budgets across different platforms and markets.
• Ability to estimate CPLs and likely performance based on historic data.
• Experience with campaigns across the UK, EU, US, UAE and KSA.
• Understanding of tracking, pixels, conversion events, UTMs and platform attribution.
• Experience working with designers or content teams to shape paid media creative.
• Interest in AI developments, automation and algorithm changes within paid media platforms.

Preferred

• Experience planning paid media budgets across different platforms and markets.
• Ability to estimate CPLs and likely performance based on historic data.
• Experience with campaigns across the UK, EU, US, UAE and KSA.
• Understanding of tracking, pixels, conversion events, UTMs and platform attribution.
• Experience working with designers or content teams to shape paid media creative.
• Interest in AI developments, automation and algorithm changes within paid media platforms.