Responsibilities

• Own channel strategy and manage paid media campaign execution across search and social media channels (Google Ads, Microsoft/Bing, Meta and TikTok). You'll also be a driving force in exploring additional channels, taking a test-and-learn approach to identify growth opportunities
• Manage performance against commercial objectives and KPIs
• Own end-to-end channel management, including bid and budget management, targeting, and creative briefing
• Monitor competitors, market trends, and platform updates to help us maintain a competitive edge
• Continuous improvement as standard: develop and implement a thorough paid media testing plan, both within existing channels, and exploring opportunities to expand into additional channels
• Bring an innovative mindset to how the role is done, whether that's through automation, new tools, or smarter ways of working - freeing up more time for strategy and less for manual admin
• Work with internal teams (e.g., content, design, web) to align landing pages and creatives with campaign objectives. You'll brief your colleagues on requirements for your own channels, but also identify where their work could translate effectively onto paid media
• Build relationships within the Operational and Product functions, and work closely with your counterparts in these teams to optimise for lead quality beyond website conversions

Requirements

• You'll have at least 5 years' experience working within paid media, in a hands-on role, managing a six-figure monthly budget across multiple channels
• You'll have a depth of experience in PPC, with strong working knowledge of paid social too. Experience of Programmatic advertising (such as through The Trade Desk) would be very welcome, but not essential
• Have demonstrable experience of where you’ve materially improved account performance
• You might have agency experience and be looking to focus in on one brand, or be coming from another in-house role
• Experience working within a regulatory framework (such as the Financial Conduct Authority) would be beneficial for this role, but not essential
• Strong analytical and reporting skills: you'll be confident with data and reporting, and able to analyse performance and tell a story
• Excellent stakeholder management skills as well as strong written and verbal communication
• A driven and collaborative attitude to work, with the ability to work independently, as part of a team, and cross functionally

Preferred

• Desirable: experience in forecasting your channels' performance against varying scenarios would be a plus

Benefits

• Family Friendly – Having a healthy work life balance is important to us. We offer a minimum of 25 days holiday allowance per year.
• Social – We value the relationships our employees have with one another, encouraging them to come together. Whether it’s a catch up in our café, a team trip out, or letting their hair down at one of our free annual events.
• Doing our bit – We show support in every way we can to our clients, people, and company charity.
• Wellbeing –We provide a free cashback healthcare plan, as well as discounted gym and fitness deals. We also have a cycle to work scheme to encourage our people to make healthy life changes.
• Training – We want our people to be the best. We care about your development, which is why we provide professional training opportunities, so that you can be the best possible you.