Paid Media Manager

Manchester, UK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own the paid media program by planning, executing, and optimising campaigns across Google, Meta, YouTube, TikTok, and programmatic channels, using data‑led decisions to drive customer acquisition and growth.

  • Collaborate with marketing leads to improve efficiency and scale through test‑and‑learn experiments across Display, Video, Paid Social, and retargeting.
  • Translate performance into actionable insights for stakeholders and maintain consistent reporting to guide strategy.

Job Description

Responsibilities

  • take ownership of planning, managing, developing, and optimiserA wide range of paid media campaigns across multiple digital channels
  • hands‑on role and a key contributor to our clients customer acquisition and growth strategy, driving performance through data‑led decision‑making and continuous optimisation
  • Work collaboratively with the Head of Digital Marketing and wider internal teams to maximise campaign efficiency
  • Adopt a test‑and‑learn mindset, continuously identifying new opportunities across Display, Video, Paid Social, Retargeting, and Remarketing
  • Partner with the design team to produce effective, compliant creative assets for display, video, and social formats
  • Test creative, targeting, and landing pages to deliver best‑in‑class results
  • Provide regular performance updates and insights to key stakeholders
  • Own and maintain all weekly, monthly, and quarterly reporting

Requirements

  • Minimum 3 years’ experience managing paid media campaigns across Google Ads, GDN, Meta Ads, Microsoft Ads, YouTube, TikTok Ads, and programmatic DSPs
  • Strong numeracy and literacy skills
  • Proven ability to plan, execute, and optimise paid media activity using tools such as Google Analytics, Google Tag Manager, Looker Studio, and attribution platforms
  • Ability to produce accurate, commercially focused MI aligned to business KPIs
  • Hands‑on experience with campaign automation, including rules‑based optimisation, scripts, and audience automation
  • Exceptional attention to detail and accuracy
  • Up‑to‑date knowledge of digital marketing trends, platform changes, and emerging paid media technologies
  • High levels of enthusiasm, curiosity, and a genuine desire to learn and grow

Benefits

  • Hapi benefits programme (discounts at supermarkets, cinemas, and major retailers)
  • Free parking
  • Employee Assistance Programme
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Manchester Digital

Manchester Digital is the independent, sector-led, not-for-profit organisation powering Greater Manchester’s tech sector.We support tech businesses of every stage and size - from startups entering the market, to scaleups accelerating growth, to established and global companies investing in the region.We are owned by our members, the tech businesses that invest in us and shape our work. We exist solely to strengthen the sector. Every pound we generate is reinvested into programmes that build long-term capability across Greater Manchester’s digital economy.We are more than a network. We deliver the infrastructure behind the ecosystem, developing talent pipelines, supporting startup and scaleup growth, convening industry leaders, and providing an independent voice to government.Our work includes:• Apprenticeships and workforce development• Startup and scaleup support• Sector leadership that reflects the strengths of the GM ecosystem• Leadership and diversity initiatives• Policy engagement at regional and national level• Industry convening and cross-sector collaborationOur ambition is simple: make Greater Manchester the best place in the UK to start, scale and build a tech business.Independent. Not-for-profit. Member-led.

Founded in 2001
Manchester, England, GBR
38 employees (4 in marketing)

Traffic Signals

Monthly Visitors
28.3K
Traffic Source Mix
Search
50%
Direct
36.6%
Referral
6.1%
Social
5.8%
Paid
1.3%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
3 (8% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Grant, 2 years ago

Funding History

  • Apr 2024
    Grant

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