Responsibilities

• Be fully responsible for the daily affairs of the bubble tea shops, including recruiting employees, performance training, performance appraisal, and supervising the implementation of the company's system by employees.
• Develop and implement marketing strategies to increase brand awareness and customer engagement.
• Manage all social media platforms, including Instagram, TikTok, Facebook, LinkedIn, and Xiaohongshu (RED).
• Create, schedule, and publish engaging content, including photos, videos, reels, and promotional campaigns.
• Coordinate marketing activities for new product launches, store promotions, events, and seasonal campaigns.
• Monitor social media performance, analyse results, and provide regular reports and recommendations.
• Manage relationships with influencers, content creators, and community partners.
• Ensure brand consistency across all digital and offline marketing materials.
• Identify and pursue new business opportunities for both retail and wholesale operations.
• Promote the company's products, services, and wholesale offerings to prospective customers.
• Conduct market research and competitor analysis to identify growth opportunities.
• Attend industry events, exhibitions, and networking opportunities to expand business contacts.

Requirements

• At least 3 years-experience as shop manager with specific hospitality management experience.
• Strong communication skills and problem-solving skills, must speak inEnglish and any other Asian Language to a good level of fluency
• Have the ability to work productively under high pressure.
• Have the ability to work in a fast-paced environment.
• Excellent customer service and management skills
• Familiarity with Canva, CapCut, Adobe Creative Suite, or similar marketing tools.

Preferred

• Bachelor's (preferred)
• Bubble Tea Store: 3 years (preferred)
• Supervising experience: 3 years (preferred)
• Customer service: 3 years (preferred)
• Sales or Marketing: 3 years (preferred)
• Management: 3 years (preferred)
• Driving Licence (preferred)

Benefits

• Company events
• Company pension
• Employee discount