Marketing Technology Specialist at Kaplan | London, UK | £35K/yr – £40K/yr

Marketing Technology Specialist

London, UK (Hybrid)

£35K/yr – £40K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own the MarTech stack that drives study-destination journeys, turning marketing, product and analytics needs into scalable, cross-channel solutions and coordinating tight cross-functional delivery.

Growth Infrastructure: manage MarTech platforms and data integrations to power customer journeys.
Cross-functional Delivery: translate requirements into scalable solutions for seamless experiences across channels.
Collaboration & Enablement: partner with Digital Product, Digital Marketing, Content, CRM, Data and IT to deliver end-to-end capabilities.

Job Description

Responsibilities

own the day-to-day administration, development, optimisation and maintenance of marketing technology solutions, which power customer journeys across our study destination portfolio
translate marketing, product, content and analytics requirements into scalable, high-performing MarTech solutions - ensuring seamless customer experiences across channels, platforms and data integrations
Collaborating closely with Digital Product, Digital Marketing, Content, CRM, Data and IT teams, you'll play a key role in delivering reliable, efficient and effective end-to-end marketing technology capabilities.
A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/5d4svmhe.
What You’ll Bring To The Role

Requirements

Hands-on experience working with marketing technology platforms (forms, analytics, CMS, CRM, compliance and automation)
Strong technical problem-solving skills and attention to detail
Experience implementing analytics, reporting, tracking, tagging and data capture solutions
Experience of training non-technical users, and producing training materials, in uses of marketing technology platforms
Ability to work across marketing, content, product, data and recruitment and admissions teams in a matrix environment
Comfortable translating non-technical requirements into practical technical solutions
Experience of working with agile development teams to scope and request enhancements, including writing requirements and testing documentation
Experience supporting continuous improvement of digital journeys through testing and optimisation

Preferred

Benefits

28 days annual leave*
Big discounts on Kaplan courses for you and your family
24/7 confidential helpline providing counselling and other support services
Company pension contributions
Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
Medicash Health Cash Plan
Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.

Kaplan

3.7 Glassdoor

Kaplan is a global educational services company that provides individuals, universities, and businesses with a diverse array of services, including higher and professional education, test preparation, language training, corporate and leadership training, and student recruitment, online enablement and other university support services.Our company was founded in 1938 in Stanley Kaplan’s Brooklyn, NY home with a mission to help children of immigrants advance their dream of going to college. From those humble beginnings, Kaplan has grown into an enterprise operating in 28 countries and serving nearly a million students and thousands of corporate and university clients.Throughout our history, Kaplan has remained committed to our founding mission of expanding educational access and transforming learning through new technologies. We are always moving forward—innovating, adapting, and bringing education into the future. The vast breadth and scale of our capabilities and diverse offerings set us apart, allowing our students and partners to advance further, faster.Kaplan is a subsidiary of the Graham Holdings Company.

Founded in 1938

Fort Lauderdale, Florida, USA

11K employees (638 in marketing)

www.kaplan.com

68% recommend to a friend

80% CEO approval